Luxury Fashion Haven: Emporio Armani's 'Corner Shop' at Selfridges Offers a Blend of Clothing, Blooms, and Sweets
Giorgio Armani's latest outpost, Emporio Armani, opens today at Selfridges' Corner Shop in London. The new store evokes the distinct Armani aesthetic, a blend of monumental minimalism, Milanese elegance, and warmth.
Located at 400 Oxford St, London W1C 1JS, the store offers the house's S/S 2025 collections for men and women, trans-seasonal denim offering, and accessories. The store design is inspired by Emporio Armani's Milanese concept store at Manzoni 31.
Armani/Libri, the label's bookstore arm, will be present in the store, featuring a curation of books spanning fashion, design, and architecture. Two of the titles available are Stefano Boeri's Gio Ponti e Milano and Josh Sims' Icons of Style.
Armani/Fiori, an arm of the label that creates dramatic floral displays inspired by the Japanese art of Ikebana, is a feature in the store.
For those with a sweet tooth, Armani/Dolce, the house's chocolatier, will be present in the store, offering the latest Armani/Dolci by Guido Gobino collection and serving hot drinks and pastries.
The 'Corner Shop' space has previously been taken over by brands like Prada, Loewe, Jacquemus, On, and Celine. The idea to open an Emporio Armani store in this space was conceived by Giovanni Rossi.
The store will center around the house's S/S 2025 collections for men and women, trans-seasonal denim offering, and accessories. The store will remain open until March 9, 2025.
For more information, visit the official Armani website at armani.com.
Read also:
- Recognition of Exceptional Patient Care: Top Staff Honored by Medical Center Board
- Oxidative Stress in Sperm Abnormalities: Impact of Reactive Oxygen Species (ROS) on Sperm Harm
- Is it possible to receive the hepatitis B vaccine more than once?
- Nursing home, St. Luke's, bids farewell to Beate Kalowsky after 34 years of service.
