Microgame teams up with RubyPlay for Italy's market development
RubyPlay, a leading B2B iGaming development studio, has formed a partnership with Microgame, a prominent player in the Italian online gaming market. This collaboration is set to bring RubyPlay's innovative games to Microgame's extensive network of over 50 licensed operators.
The partnership is not RubyPlay's first foray into expanding in regulated markets globally. Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed his enthusiasm for the partnership, particularly in Italy, a key market for expansion. He thanked Microgame for the swift and smooth integration process.
Microgame, a leader in the Italian online gaming market, is expected to enhance and diversify its content offering with the addition of RubyPlay's games. The integration of RubyPlay's games into Microgame's portfolio is anticipated to consolidate Microgame's leadership position in the Italian market.
One of the popular titles set to be made available to Microgame's customers is Immortal Ways Buffalo, a flagship slot known for its cutting-edge graphics, dynamic gameplay, and various game options. The partnership is expected to deliver RubyPlay's games to more players in Italy, potentially increasing player engagement.
Marco Benendo, General Director at Microgame, emphasized the company's commitment to innovating their casino offerings and staying ahead of modern market trends. He expressed confidence in the partnership's success, stating that it aligns with Microgame's mission to provide the best gaming experience to its customers.
Typically, such partnerships involve integrating the partner's games into the platform to reach local operators, customizing game features and content for the specific market, and coordinating marketing and promotional activities jointly. This strategy is expected to help RubyPlay establish a strong presence in the Italian iGaming market.
Italy has become a significant market for RubyPlay following this partnership, and the company is dedicated to further expanding in regulated markets globally. The partnership underscores RubyPlay's commitment to delivering high-quality entertainment options to players worldwide.
[1] Further details about RubyPlay's expansion strategy in the Italian iGaming market after partnering with Microgame are currently not available. As more data becomes available, updates will be provided.
The collaboration with Microgame provides a platform for RubyPlay to introduce its innovative technology-driven finance and casino-and-gambling offerings to a wider audience in the Italian market. With the integration of RubyPlay's games, Microgame aims to offer more engaging, innovative, and high-quality content to their players, ultimately staying ahead of modern market trends.
