Milan Auto Show Unveiling, Revealing Milan Design Week's Collaboration with Four-Wheel Vehicles

Milan Auto Show Unveiling, Revealing Milan Design Week's Collaboration with Four-Wheel Vehicles

Milan Design Week 2025 showcased a remarkable fusion of automotive brands and partners from various sectors, including furniture, fashion, lifestyle, and design. The event, held in Italy, emphasised craftsmanship, sustainability, and innovation.

Maserati and Giorgetti Collaboration

Italian luxury automaker Maserati partnered with furniture maker Giorgetti to create a unique one-off version of Maserati’s electric Grecale Folgore SUV and a suite of Giorgetti home furnishings. The collaboration, which highlighted shared commitments to detail, quality, and material uniqueness, was a testament to the week's focus on cross-industry collaborations.

CUPRA Design House Launch

CUPRA, a sub-brand of the Spanish car manufacturer SEAT, introduced the CUPRA Design House, a multidisciplinary initiative extending its design philosophy beyond automotive into areas like sustainable products and experiential design. The project includes three pillars: CUPRA Collection (sustainable products inspired by automotive DNA), CUPRA Collabs (creative partnerships across industries), and CUPRA Beyond (exploring experiential and interior design concepts).

Other Notable Launches and Collaborations

• Škoda unveiled the Elroq vRS, the company's first all-electric model, at the event. The uprated Elroq vRS promises more power and a greater emphasis on driver feedback and exclusive interior and exterior design and trim details.
• Fiat and Kartell showcased the Fiat Grande Panda Kartell, a one-off collaboration, during the week. Inside the vehicle, a subtle hue of Tasmania Blue, bespoke fabric, and prominent Kartell and Fiat logos were featured.
• Phiaro showcased the RideRoid Lean3, an ultra-urban tilting two-seater, at the event.
• Zeekr showcased its Zeekr Mix, a luxury minivan, at The Art of Connection during Milan Design Week 2025.
• Lotus exhibited the 50-year-old Esprit and an upgraded version of its all-electric Emeya at the event.
• smart premiered the smart #5 Brabus, the brand's largest model to date and the most powerful one yet, at the design week. The smart #5 has styling tweaks inside and out that give it a more purposeful, performance-focused stance without losing any of the signature smart playfulness.
• Flying Flea collaborated with Mattia Biagi to create a customized electric motorbike with reimagined neo-organic components.

Installations and Presentations

• Audi showcased its “Audi exclusive” department at the event, marking its twelfth appearance. This department focuses on highly personalized, bespoke automotive design and customization.
• Range Rover and Nuova collaborated on an installation at Palazzo Belgioioso titled "Futurespective: Connected Worlds."
• Kia's installation at the Museo della Permanente, titled "Opposites United: Eclipse of Perceptions," featured work by Philippe Parreno and A.A. Murakami.
• A final installation, "Transcend Journey," explored the evolution of mobility.
• The event space included Parreno's "Marquee" installation and Murakami's "The Cave." "The Cave" was a kinetic automaton bathed in red light, designed to take viewers out of their comfort zones.

Alfa Romeo and Vogue Living Collaboration

Alfa Romeo partnered with Vogue Living for a creative design collaboration highlighted through unique photo shoots in Milan, combining automotive design with lifestyle and culture.

Audi's A6 Avant and Audi House of Progress

Audi showcased the new Audi A6 Avant at the 'Audi House of Progress' during Milan Design Week 2025. The Audi A6 Avant, with its sleek design and innovative features, was a standout among the various automotive presentations.

Cupra Design House's Debut Presentation

Cupra Design House's debut presentation included a conceptual Lounge Chair and a sensorial 'Cupra Capsule.' The Design House is a four-pillared strategy that takes the company's design focus beyond mobility, steering the creation of accessories and fostering cross-disciplinary collaborations. The Design House presented collaborations with Harper Collective, Mam, and Zellerfeld, showcasing luggage, a multifunctional vest, and a 3D printer sneaker, respectively.

Maserati's One-off Grecale Folgore and Giorgetti Interiors Collection

Maserati collaborated with Giorgetti to showcase a one-off Fuoriserie Grecale and a new interiors collection at Milan Design Week 2025. The one-off Grecale Folgore, the full-electric variant of Maserati's mid-sized SUV, features a special 'Gleaming Dusk' body color, denim-colored leather interior, and copper-colored details. The collection is infused with classical mythology, taking Maserati's Trident emblem as a jumping off point, as well as the brand's long-standing naming strategy that uses legendary winds.

Fiat Grande Panda's Environment by Ferruccio Laviani

The Grande Panda's environment at the event was shaped by Ferruccio Laviani, with a mix of red and black detailing. The Grande Panda, a ready-made style icon and a successor to Fiat's small city cars, was a delightful addition to the week's automotive presentations.

These examples illustrate Milan Design Week 2025’s strong emphasis on cross-industry collaborations between automotive brands and partners from furniture, fashion, lifestyle, and design sectors, focusing on craftsmanship, sustainability, and innovation.

1. The luxury automaker Maserati collaborated with Giorgetti to create a unique version of its electric Grecale Folgore SUV and a suite of home furnishings.
2. The collaboration between Maserati and Giorgetti was a testament to the week's focus on cross-industry collaborations.
3. The CUPRA Design House, a multidisciplinary initiative by CUPRA, extended its design philosophy beyond automotive into areas like sustainable products and experiential design.
4. Škoda unveiled the Elroq vRS, its first all-electric model, at Milan Design Week 2025.
5. Fiat and Kartell showcased the Fiat Grande Panda Kartell, a one-off collaboration during the week.
6. Phiaro showcased the RideRoid Lean3, an ultra-urban tilting two-seater, at the event.
7. Zeekr showcased its Zeekr Mix, a luxury minivan, at The Art of Connection during Milan Design Week 2025.
8. Lotus exhibited the Esprit and an upgraded version of its all-electric Emeya at the event.
9. smart premiered the smart #5 Brabus, its largest model to date, at the design week.
10. Flying Flea collaborated with Mattia Biagi to create a customized electric motorbike with reimagined neo-organic components.
11. Audi showcased its “Audi exclusive” department, focusing on bespoke automotive design and customization.
12. Range Rover and Nuova collaborated on an installation at Palazzo Belgioioso titled "Futurespective: Connected Worlds."
13. Kia's installation, titled "Opposites United: Eclipse of Perceptions," featured work by Philippe Parreno and A.A. Murakami.
14. A final installation, "Transcend Journey," explored the evolution of mobility.
15. Parreno's "Marquee" installation and Murakami's "The Cave" were part of the event space.
16. "The Cave" was a kinetic automaton bathed in red light, designed to take viewers out of their comfort zones.
17. Alfa Romeo partnered with Vogue Living for a creative design collaboration involving unique photo shoots in Milan.
18. Audi showcased the new Audi A6 Avant at the 'Audi House of Progress' during Milan Design Week 2025.
19. The Cupra Design House presented a conceptual Lounge Chair and a sensorial 'Cupra Capsule' in its debut presentation.
20. The Design House is a four-pillared strategy that takes the company's design focus beyond mobility.
21. The Design House showcased collaborations with Harper Collective, Mam, and Zellerfeld.
22. The one-off Grecale Folgore by Maserati features a special 'Gleaming Dusk' body color, denim-colored leather interior, and copper-colored details.
23. The collection from the Maserati-Giorgetti collaboration is infused with classical mythology.
24. The interior of the Grande Panda was shaped by Ferruccio Laviani, with a mix of red and black detailing.
25. The Grande Panda was a delightful addition to the week's automotive presentations.
26. These examples illustrate Milan Design Week 2025’s strong emphasis on cross-industry collaborations between automotive brands and partners from furniture, fashion, lifestyle, and design sectors.
27. The event, held in Italy, emphasized craftsmanship, sustainability, and innovation.
28. Cross-industry collaborations were a significant highlight of the event's offerings.
29. The Milan Design Week 2025 emphasized the fusion of various sectors in creating innovative, sustainable, and quality products.

Read also: