Multiple award-winning marketing and communications firm grows its global presence, branching out to the United Arab Emirates, also known as the new global center for technological innovation.

Big Group Expands into MEA Region, Establishing Presence in UAE

In a significant move, globally recognized independent creative marketing agency, Big Group, has announced its expansion into the Middle East and Africa (MEA) region, with a strategic focus on the United Arab Emirates (UAE). This expansion aligns with the UAE government's visionary initiatives and underscores the country's prime position as a gateway for international trade, digital commerce, and the creative industries.

With offices in London, Bath, Amsterdam, Dubai, Abu Dhabi, and other global markets, Big Group brings over three decades of experience in specializing in finance, technology, and culture. The agency is renowned for its partnerships with industry-leading brands and its commitment to helping brands integrate AI, data, and immersive experiences into their marketing and communication strategies.

In line with the UAE's fostering of a new era of digital-first marketing strategies, Big Group will host an exclusive media and industry networking event in Dubai. This event will serve as a platform to spark discussions about the evolving landscape of brand engagement and digital transformation in the region. Big Group will leverage the digital ecosystem of the UAE to create highly targeted, data-driven marketing campaigns.

The UAE's advanced business environment, characterized by 5G networks, world-class tech hubs, and AI-driven infrastructure, provides an ideal setting for Big Group's growth strategy. The organization will prioritize talent development, embedding local experts within partner organizations and supporting the UAE's vision for economic diversification.

Big Group's expansion into the UAE is not limited to the marketing sector. The organization ORA Developers, known for its visionary real estate developments, has recently expanded into the UAE with major projects such as Bayn, a new coastal community between Abu Dhabi and Dubai. This expansion represents a long-term commitment with investments exceeding 16 billion USD in initial phases.

Big Group is also positioned to work closely with existing partners such as Mastercard. The agency is actively engaging with key regional players, forming strategic alliances with leading agencies, industry disruptors, and government entities. This strategic partnership will further bolster Big Group's presence in the UAE and the MEA region.

As Big Group continues to expand its services to sectors such as Entertainment, Healthcare, and Transport, it is poised to make a significant impact on the marketing landscape of the UAE and beyond. The UAE, with its magnetism for Fortune 500 companies, unicorn startups, and cutting-edge R&D centres, offers an exciting opportunity for growth and innovation.