Nationwide Initiative kick-started by Axis Bank: Elevating Standards entitled 'Sparsh Week 2025'

Axis Bank, one of the largest private sector banks in India, has announced the launch of Sparsh Week 2025. Scheduled to take place from 1st to 5th September, this year's event promises to be a grand affair, involving over 1 lakh employees across 5,868 branches.

Emphasis on Northeastern States and Multiple Customer Segments

The bank has particularly emphasized the Northeastern states of India for this year's event. Axis Bank offers services to various customer segments, including Large and Mid-Corporates, Small and Medium Enterprises (SMEs), Agriculture, and Retail Businesses.

Krishi Diwas and Farmer Outreach Program

A significant part of Sparsh Week 2025 will be dedicated to the agricultural sector. Krishi Diwas, a day within the week, will feature advisory sessions, product awareness, and soil-testing kit distribution for agri-entrepreneurs. Additionally, a farmer outreach program under the Bharat Banking model will be included, with initiatives such as Apna Gaon, Apna Desh Melas, and Tractor se Tarakki Tak.

Core Mantras and Highlights

Sparsh Week 2025 is anchored in four core mantras: Own the Brand, Own the Customer, Act with Speed, and Zero Pendency. Key highlights of the event include exclusive home loan offers starting at 7.6%, special benefits across various services, Let's Listen Sessions, auto test drives, and felicitations for Wholesale Banking clients.

Engagement Initiatives for Different Customer Groups

The event will feature thematic days and branch-level activations for specific customer groups, such as students, women, and senior citizens. For students, there will be Piggy to Prodigy Day with bank tours and fun learning sessions. For women, there will be financial awareness sessions through ARISE, Axis Bank's exclusive banking proposition for women. Senior citizens will benefit from awareness sessions on digital banking, fraud prevention, and will creation through the Silver Lining proposition.

Focus on MSMEs, NRIs, and the LGBTQ+ Community

MSMEs will be offered expert sessions, networking opportunities, and loan facilitation. There are engagement initiatives with Non-Resident Indians (NRIs) in UAE, Singapore, and the U.S., including special homecoming meets. The LGBTQ+ Community will be celebrated through a Pink Economy event and focused interactions.

Event Logistics and Participation

More than 40 senior leaders of Axis Bank, including Amitabh Chaudhry, MD & CEO, will travel across 40 cities for the event. Sparsh Week 2025 aims to engage over 1.5 lakh customers, nearly three times last year's figure. The theme of this year's event is 'Raise the Bar'.

Part of the Axis Group

It's important to note that the Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge, Axis Pension Fund, and Axis Bank Foundation.

Sparsh Week 2025: A Unique Customer Experience

Sparsh Week 2025 is not just about business; it's about strengthening relationships, delivering memorable experiences for customers, and redefining customer experience, employee engagement, and leadership visibility. The event includes Startup Sangam for showcasing ventures, CX roundtables, and networking.

In conclusion, Sparsh Week 2025 promises to be a week filled with high-impact initiatives, engaging activities, and special offers. If you're an Axis Bank customer, this is an event you won't want to miss!