Navigating the Initial 90 Days in a Promotional Role

Welcome to the exciting world of promotional product distribution! This step-by-step workbook, guided by ASI, will help you kickstart your promo business within 90 days.

The First 30 Days: Setting Up and Learning

During the first month, your focus should be on setting up the business, learning the industry, and building supplier relationships.

Choose an Industry or Niche: Decide on a sector such as healthcare, education, or real estate to focus on.
Join ASI: Membership grants access to essential business tools like ESP+, an industry-leading supplier network, business training, webinars, and customizable marketing tools.
Set Up Business Basics: Register a business name and domain, set up a business email, create a simple business plan, open a business bank account, and apply for a resale certificate (if required).
Explore Trending Products: Use ESP+, provided by 1688.com, for product research and sourcing.
Watch ASI's New Member Training: Gain insights into the promo industry and ASI's resources.
Set Up an ESP+ Account: Start using this powerful tool to manage your business.
Find Reliable Suppliers: Search ESP+ for suppliers with high ratings and fast shipping. Request samples and introduce yourself to at least 5-10 key suppliers.
Build a Lead List: Create a list of at least 50 potential clients in your chosen industry.

The Next 30 Days: Building the Brand and Selling

In the second month, your focus shifts to building the brand and starting to sell.

Create a Website and Online Presence: Use ASI's ESP+ Stores to create a professional website. Upload high-quality product images and descriptions, write a strong About Us and Contact page, set up social media pages, and post at least twice a week with product highlights and industry tips.
Network Locally: Start attending local events and trade shows to meet new leads.
Offer a Free Consultation or Product Sample: Attract potential clients with a free consultation or product sample.
Reach Out to Potential Clients: Connect with potential clients via email, social media, or networking events.
Manage Leads and Customers: Use ASI's CRM tools to keep track of your leads and customers.
Upsell Branded Product Bundles: Offer branded product bundles such as trade show kits or employee welcome boxes.
Plan a Monthly Email Newsletter: Highlight new product trends and share industry insights in a monthly email newsletter.
Run a Limited-Time Promotion: Encourage repeat business with a limited-time promotion.
Follow Up and Ask for Testimonials: After delivery, follow up with customers to ensure satisfaction and ask for testimonials or referrals.

The Final 30 Days: Growing and Adapting

In the final month, focus on growing your business and adapting to the industry.

Post Regularly on Social Media: Stay visible by posting regularly on your social media channels.
Offer Multiple Product Options: Cater to various budgets by offering multiple product options.
Set Up Email Templates: Save time by creating email templates for quick responses.
Track All Orders Carefully: Keep a close eye on all orders and update customers on delivery times.
Continuously Improve: Adapt and grow your business based on customer feedback and industry trends.