Navigation Strategies in UX Design Sector - Insights from Greg Nudelman
Greg Nudelman, a seasoned UX designer, recently led a workshop at the Design Ops Conference in the UK, where he shared his wisdom and experiences with the attendees. Nudelman, who transitioned into UX design after reading Don Norman's "Design of Everyday Things" and finding kindred spirits, has since worked in various roles, including companies, solo consulting, teaching at universities, and leading teams.
During the workshop, Nudelman encouraged UX designers to continue developing classic design skills like storytelling, customer journey envisioning, interviews, sketches, brainstorming, and whiteboarding. He emphasized the importance of treating internal players, such as developers and business executives, as customers.
One of the key aspects of the workshop involved creating personas for each internal player to better understand their needs. Nudelman emphasized the need to understand the business and technology being worked with, as UX is a blend of inputs from business, development, and customers.
Nudelman also suggested that UX teams should understand that they are not the centre of attention, but rather the users and their needs. He wishes he had known earlier that UX is not about the designer, but about the users and their needs. He has broken down this realization into four "revelations" in an article for the ACM Interactions magazine.
In addition to his classic design skills, Nudelman recommended learning about product strategy, growth marketing, the competitive landscape of the business, and an organization's goals to complement UX skills. He also advised UX teams to subtly remind executives of past project failures without user research and offer to create prototypes for better solutions.
Nudelman started his UX design career as a Sr. Software Engineer at a large bank. Since then, he has made career decisions based on where the tech industry is heading. He suggested learning about AI, even if it's by building a simple chatbot, as it will play a significant role in future tech solutions.
Nudelman also suggested volunteering for tasks like taking meeting notes, tracking schedules, and dialing in the room to demonstrate value. He emphasized the need to have a service mindset and earn the respect of internal customers.
Overall, Nudelman's workshop provided valuable insights for UX designers, encouraging them to focus on empathy and empowering people interacting with technology. His experiences and advice serve as a testament to the ever-evolving field of UX design and the importance of staying adaptable and informed.
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