New Leadership: Amy Armstrong Appointed as Worldwide CEO

In a significant move, IPG, the global marketing and advertising company, has announced plans to appoint Mat Baxter to a new senior role in the months ahead. This announcement comes as Amy Armstrong, who has been with IPG for the past two decades, takes over as the new global CEO of IPG Mediabrands agency Initiative.

Armstrong's journey with Initiative began in 2016 when she joined as the U.S. CEO. Under her leadership, Initiative transformed into a formidable industry leader. Her tenure at Initiative U.S. precedes her global CEO role, a position she now holds, following Mat Baxter's decision to step down and move into a global chairman role through the end of 2021.

Baxter's departure comes after a major account win by Initiative, implying a strong position for the agency. His tenure as global CEO was marked by significant growth and transformation, much of which was achieved alongside Armstrong.

Armstrong's leadership roles at IPG span over two decades, and she has held leadership positions at various IPG agencies before joining Initiative. Her work at Initiative U.S. was instrumental in its transformation, turning the agency around from a "basket case" as it was described before her arrival.

In her new role as global CEO, Armstrong will succeed Mat Baxter, who will take on an additional senior role for IPG beyond his global chairman role. There are no relevant search results about Mat Baxter's activities or status in the months after leaving his role as global CEO of Initiative.

The announcement of the new senior role for Mat Baxter by IPG is expected in the months ahead. The exact details of his new role are yet to be disclosed, but it is anticipated that he will continue to contribute significantly to IPG's growth and success.

With Armstrong at the helm and Baxter in a senior role, IPG and Initiative are poised for continued growth and success in the advertising industry.