New recruit: Joseph Meehan joins Seedtag as Head of Exchange and Supply Operations

In a significant move aimed at accelerating its global footprint and driving performance for partners, digital media company Seedtag has appointed Joseph Meehan as its Chief Exchange & Supply Officer (CXSO). The announcement was made by Seedtag's CEO, Brian Gleason, on September 3, 2025.

Meehan, a proven leader in the media, technology, and data industries, brings over two decades of experience to his new role. He has held senior leadership positions at IPONWEB, Criteo, Merkle, and [x+1], and as EVP, global supply at Criteo, he oversaw the integration and expansion of The MediaGrid, which was successfully scaled into one of the leading global Supply-Side Platforms (SSPs) under his leadership.

In his new role at Seedtag, Meehan will aim to deepen publisher and platform relationships, scale the Seedtag Exchange, and drive performance for partners. He will be based in New York and will oversee the commercial and technical strategy for Seedtag's programmatic platform, which will be used across the open web, Connected TV (CTV), and emerging channels.

Meehan will manage a global, cross-functional team for Seedtag, including publisher sales, account management, yield & analytics, exchange operations, and strategic partnerships. His track record in scaling global supply businesses is noted by Brian Gleason, who described Meehan as a "proven leader" with a "vision for the future" that is commended by the CEO.

Gleason expressed confidence in Meehan's abilities, stating that his appointment is seen as crucial for Seedtag's next phase of growth. The appointment is also viewed as a strategic move for Seedtag's growth, as stated by Gleason.

Seedtag created the role of CXSO to lead its global exchange and supply business, and Meehan's appointment is considered significant, according to the statement by Brian Gleason. Meehan has joined the Seedtag leadership team, and his expertise in uniting technology, data, and commercial strategy is highlighted by the CEO.

Welcoming Meehan to the Seedtag leadership team, Brian Gleason said, "We are thrilled to have Joseph join us at Seedtag. His extensive experience in the industry, combined with his proven track record of success, will be invaluable as we continue to scale our business and drive growth."

With Meehan at the helm, Seedtag is poised for continued success and growth in the digital media landscape.

New recruit: Joseph Meehan joins Seedtag as Head of Exchange and Supply Operations