NFL Ads Embarrass Kalshi with Strange Images of Traded Athlete on a Rugby Field
Underdog, a daily fantasy sports operator, has recently partnered with Crypto.com, marking a significant move in the US market. This collaboration aims to integrate prediction markets into Underdog's app, potentially impacting the market share of existing players like Kalshi.
Meanwhile, Kalshi has launched NFL parlay predictions ahead of the new season's kick-off. However, the advertisements for these predictions have raised some eyebrows. One of the players featured in the ads, Deuce Vaughn, is no longer a member of the Dallas Cowboys, having been waived last month. As of the article's publication, Deuce Vaughn remains a free agent.
Interestingly, the background of these ads shows rugby instead of football, another discrepancy. It's worth noting that the production of these ads was by the advertising agency Wondros.
The re-launch of Polymarket in the US market, approved by the CFTC on Wednesday, poses additional competition for Kalshi. Polymarket's return to the US market signifies increased competition in the prediction market sector.
Underdog's entry into the US market as a competitor for Kalshi, coupled with Polymarket's re-launch, adds an exciting new dimension to the prediction market landscape. As these developments unfold, it will be interesting to see how the market adapts and evolves.
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