Octoplay amplifies UK expansion through multichannel agreement with The Rank Group

Octoplay Expands Footprint in the UK with The Rank Group Collaboration

In a significant move for the gaming industry, Octoplay has signed a multichannel deal with The Rank Group to grow its presence in the UK, one of the largest gambling markets on the Old Continent.

The agreement will see Octoplay power all of The Rank Group's brands, including Grosvenor Casinos and Mecca. This integration of Octoplay's content across The Rank Group's portfolio demonstrates Octoplay's commitment to strengthening its position in the UK market.

Octoplay, known for its commitment to quality and innovation, launched its third bespoke game for Flutter Entertainment in October. This latest game, called Cod Chaos, has now reached Flutter's trusted brands such as Betfair, Paddy Power, PokerStars, and Sky Vegas.

The collaboration with The Rank Group further enhances their gaming offering, providing players with a wider variety of quality games. Ralitsa Georgieva, Octoplay's Director of Business Development, considers this alliance a milestone achievement in the UK market.

Octoplay's UK footprint was expanded not only through this latest agreement with The Rank Group but also with a deal with William Hill late in October. This expansion is a testament to Octoplay's increasing appeal in the UK market.

Tom Orton, The Rank Group's Director of Digital Content and Payments, commented on the topic in a press release, stating that Octoplay's commitment to quality and innovation aligns perfectly with The Rank Group's mission to deliver exciting and entertaining experiences in safe and rewarding environments.

The new collaboration with The Rank Group will bring benefits to both companies, as The Rank Group seeks to provide its players with a more diverse and engaging gaming experience. The Director of Business Development at Octoplay who initiated the collaboration with The Rank Group in the UK last year is not publicly disclosed.

Octoplay has previously forged an alliance with Entain, and this year, it was able to break ground in Belgium after signing an agreement with Casino777.be. These achievements reaffirm the appeal of Octoplay's quality games.

The Rank Group, a leading British gaming and entertainment company, is excited about the potential this collaboration holds for both companies. With this latest agreement, Octoplay continues to solidify its presence in the UK, enabling its content to reach more players than ever before.

Octoplay amplifies UK expansion through multichannel agreement with The Rank Group