Oktoberfest 2025 Kicks Off: Beer Prices, Business Deals, and Cashless Payments

Oktoberfest is back! With beer prices set, cashless payments on the rise, and business deals in the air, Munich's economy is set to benefit from the 16-day celebration.

, and Administrator

2025 October 6 . 1:41 PM

1 min read

In front of the image there are party cups packed in covers with price tags on them are placed on a... — In front of the image there are party cups packed in covers with price tags on them are placed on a table, in front of them under the tent there are some buckets with some objects in it, around the tent there are benches, on the benches there are some objects, behind the benches there are trees and a wooden house.

Oktoberfest 2025 Kicks Off: Beer Prices, Business Deals, and Cashless Payments

The Munich Oktoberfest kicked off today, drawing in millions and promising 16 days of tradition, fun, and business. This year, visitors can expect a liter of beer to cost around 15.40 euros, with prices ranging from 14.50 euros at Augustiner-Festhalle to 15.80 euros at Münchner Stubn. Food prices vary, but a half roasted chicken typically costs around 17.20 euros.

Oktoberfest is renowned for its traditionalism, attracting around six to seven million people annually. It's not just about the beer and food; business deals are often struck under the tents. Cashless payments are now more common, with around half of the sales stands accepting them. Table rentals in beer tents range from 700 to 2,350 euros, depending on the time and day. The average visitor spends 90 euros, contributing to an estimated total turnover of 634 million euros on the Theresienwiese and 1.5 billion euros for Munich. The ARD series 'Oktoberfest' captures this unique blend of nostalgia and business.

Oktoberfest 2025 is set to be a significant event for Munich's economy, with visitors expected to spend generously. Despite the increase in cashless payments, traditional aspects remain strong, attracting both locals and tourists alike. As the festival continues, businesses will likely capitalize on the networking opportunities, further boosting Munich's economy.