On the AUTOHAUS podcast, Uwe Feser expresses the viewpoint that "everything has its moment"

In the ever-evolving world of automotive retail, the Feser-Graf Group is making significant strides, transforming its business landscape and embracing the future with open arms.

Uwe Feser, the Group's founder, has emphasized that size alone should not be the benchmark, and diversity is important but it must remain tradeable. As the Group embarks on a new phase, Feser sees the expansion as completed, and the next generation's task lies in streamlining structures and bringing in new ideas.

The next generation within the company is expected to continue leading the key areas. Kathrin Feser, Uwe's daughter, is responsible for lead management and digitalization, while Max, his son, manages the brands and used car distribution. Uwe Feser himself is officially retiring from the "frontlines" but continues to work at the Audi Center in Schwabach.

Electrification is fundamentally transforming the after-sales business, with the sale of oil likely to decrease. To adapt, Uwe Feser highlights the need to consider new ways of making money in the workshop in the future. The Feser-Graf Group has expanded its sports car portfolio with a new partnership with McLaren, following previous ventures into the luxury car segment with Lamborghini, Bentley, and now Ferrari.

The Group's growth over the decades has focused on business vehicles and used car trading. This growth was facilitated by high-profile marketing campaigns in major newspapers, which contributed to the company's early regional presence. Today, the Feser-Graf Group has opened a new Audi Experience in Nuremberg, featuring a showroom and show kitchen.

The AUTOHAUS Podcast powered by Rameder provides insights into where the industry is heading and what the future holds for the Feser-Graf Group. The podcast is a platform for discussing the opportunities and challenges facing the automotive retail sector. Personal relationships and direct customer service are no longer the primary means of growth in the industry, with digital visibility and efficiency taking centre stage.

The podcast is available on Spotify, iTunes, Podigee, and Deezer, offering listeners a unique perspective on the future of the Feser-Graf Group and the automotive industry as a whole. Uwe Feser discusses changes in the trade, emphasizing the importance of digital visibility and efficiency, and the need to consider new ways of making money in the workshop in the future.

As the Feser-Graf Group continues to evolve, it is clear that the focus is on digitalization and electrification. The Group's expansion into the luxury car segment, with the addition of Ferrari, is seen as more than a prestige project. It is a strong brand statement that attracts affluent customers and enhances the corporate brand, Feser-Graf.

In a world where diversity is important but must remain tradeable, the Feser-Graf Group is setting a strong example, demonstrating that growth and innovation can coexist in harmony. The Group's journey is far from over, and it will be interesting to see where it goes next.