OnePlus Abandons Hasselblad Collaboration, Adopts Self-Developed DetailMax Camera Tech
OnePlus Announces New Image Technology with the Upcoming OnePlus 15
OnePlus has made a significant announcement, revealing the development of its new proprietary computational photography platform, the OnePlus DetailMax Engine. This groundbreaking technology is set to debut in the upcoming OnePlus 15, which is expected to hit the market around late 2025.
The OnePlus DetailMax Engine is designed to push smartphone image clarity and realism to new levels. According to CEO Pete Lau, the engine is intended to make every photo hold up to closer inspection, capturing more detail and depth without artificial over-processing.
The announcement marks the end of OnePlus's five-year partnership with Hasselblad. However, Hasselblad's influence on OnePlus cameras will continue, as Lau has stated. In fact, Oppo, OnePlus's sister company, has signed a new deal with Hasselblad to extend its partnership.
The end of the partnership with Hasselblad signifies a shift towards OnePlus taking control of its imaging future. CEO Pete Lau is personally testing prototype hardware for the OnePlus DetailMax Engine, promising promising results during the testing phase.
Gareth Bevan, a London-based freelance photographer and videographer with a focus on fashion, portrait, and lifestyle content creation, has had the privilege to shoot for some household names. With a personal passion for travel and nature photography, Bevan's perspective on the OnePlus DetailMax Engine is eagerly awaited.
The OnePlus DetailMax Engine focuses on improving zoom capabilities in smartphone photography, aiming to deliver the clearest and most real photos on a smartphone. As the performance of the engine remains to be seen, as it is still early in development, OnePlus is now looking to prove it can stand on its own without Hasselblad's influence.
OnePlus will debut the OnePlus DetailMax Engine in its next flagship, due by the end of the year. The company is confident that this new technology will set a new standard for smartphone photography and cement its position in the industry.
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