Online insurers are gaining traction in digital advertising.

In a recent development, a confirmation email has been sent to activate a subscription. The purpose of the email is to provide activation instructions, but it does not specify the exact product or service the subscription is for.

The study "eVisibility Insurance 2021" by Diplom-Kaufmann Matzner analyzed a total of 164 insurers across 12 product categories. Interestingly, the top ten insurers account for 38% of total visibility in the German insurance market. Among these, Allianz and Ergo secure front rankings in three out of four analyzed online categories.

In the context of direct insurers, Hannoversche shows the highest visibility for Berufsunfähigkeit and Risiko-Lebensversicherung products. The study also reveals that five insurers among the top 30 could significantly improve their online visibility compared to 2020, including Europ Assistance, Münchener Verein, and the W&W digital brand Adam Riese.

Companies like Allianz, AXA, and Zurich have shown improvement in their digital presence and customer engagement compared to 2020, achieving better visibility and online performance, according to the study.

To activate the subscription, the recipient is advised to click a button inside the email. However, the email does not mention any specific deadline for activating the subscription nor does it provide any contact information for customer service or technical support.

If you haven't received the email, it's recommended to check your spam folder. The confirmation email was sent to the recipient's email address, but the sender is not specified in the provided paragraph.

It's important to note that this email is related to a subscription service. If you have any questions or concerns, we recommend reaching out to the service provider directly.