Passionate Soccer Enthusiast Discusses His Excitement for FIFA World Cup, Courtesy of Hisense Power

Hisense to Sponsor and Revolutionize the 2026 FIFA World Cup

Next year, two nations—Jordan and Uzbekistan—will make their World Cup debuts, marking a historic moment in the global sporting event. But the excitement doesn't stop there. The 2026 World Cup will also witness a technological revolution, thanks to the official sponsor, Hisense.

Hisense, a global leader in consumer electronics, has been partnering with FIFA since 2018, and their collaboration is set to continue for the 2026 World Cup. This was announced at the IFA 2025 in Berlin.

One of the key technologies Hisense will be bringing to the table is their RGB-MiniLED technology, which made its debut earlier this year at CES. This cutting-edge technology, featured in Hisense's 116-inch Class UX Series model, is the world's largest RGB-MiniLED TV.

In an RGB-MiniLED TV, the LEDs themselves are red, green, and blue, resulting in cleaner contrast, higher peak brightness, and better color accuracy. This means fans can expect a significant improvement in picture quality during the World Cup matches.

Hisense's products have already proven their quality and effectiveness, as they are being used in VAR operations at the FIFA Club World Cup 2025.

But Hisense's involvement in the World Cup isn't just about technology. It's also about connecting fans and fostering a sense of community. Take, for example, the story of a Hisense speaker who makes new friends at live soccer events by spotting someone in a yellow jersey—the national colour of Colombia, the speaker's home country.

Soccer is a significant part of the speaker's childhood memories in Colombia, where games cause the entire town to shut down and gather around TVs or radios. This shared passion for soccer is a reminder of the speaker's culture and is enjoyed all over the world.

In fact, the 2026 World Cup will have 48 teams, allowing more countries to compete. This inclusive approach to the tournament is a testament to soccer's universal appeal and Hisense's commitment to making the fan experience at major sporting events even more enjoyable.

For the speaker, living in the United States but hailing from Colombia, it's a joy to see national pride expressed in a country with a melting pot of cultures. And with Hisense's technology enhancing the fan experience, the 2026 FIFA World Cup promises to be an unforgettable event.

Passionate Soccer Enthusiast Discusses His Excitement for FIFA World Cup, Courtesy of Hisense Power