Players are now empowered with Entaractive's latest mobile service, offering a player-centric approach to retention.
Enteractive's New Player-Centric Retention Service, The Engager, Set to Revolutionize Casino Industry
Enteractive, a leading player in the global iGaming sector, has unveiled The Engager, a groundbreaking mobile service designed to enhance player retention for operators. Andrew Foster, the company's Chief Business Officer, discussed the innovative new service at a recent event.
In an industry where operators must be at the forefront of technology and provide what players want when they want it, The Engager aims to help operators stand out from competitors and keep new players loyal. With over twelve years of experience in player reactivation, Enteractive is among the top four traffic generators globally in the iGaming sector.
The Engager's primary focus is to provide players with more options to engage with the product, based on requests from the last 12 years. This player-centric approach allows players to choose how and when they engage with the company in personalized offers. The tool focuses on a human one-to-one connection, allowing players to choose between a call, follow-up call, or chat.
The service delivers personalized, real-time engagement through advanced CRM technology. By using data analytics to segment players based on behavior, preferences, and activity patterns, it enables targeted messaging and offers that resonate more effectively with individual users. The Engager also delivers rewards and bonuses at moments when players are most likely to drop off, reducing churn and encouraging continued play.
Engaging players with loyalty programs and progression systems that make players feel recognized and rewarded over time fosters brand trust and loyalty. Sustained engagement through dynamic communication keeps players connected beyond their initial gaming sessions, lowering acquisition costs and supporting sustainable growth.
While the exact details about The Engager are still emerging, it is clear that the service aims to be the future of player engagement in the casino industry. By shifting the focus from operator control to giving power back to players, The Engager is set to take player engagement and loyalty to the next level.
The casino industry is currently experiencing rapid growth, and The Engager's launch comes at an opportune time. The next SiGMA iGathering networking event, to be held in Riga on August 26th at 19:00 at the Royal Casino, will welcome guests from Estonia and Lithuania, tapping into a wide network of the region's top industry thinkers.
[1] - Industry trends in CRM and loyalty systems tied to player engagement and retention. [3] - Official Enteractive communications or product sheets for more detailed specifics about The Engager.
- In the rapidly growing casino industry, the new player-centric retention service, The Engager, by Enteractive, could revolutionize player engagement and loyalty by delivering personalized, real-time engagements and rewards.
- Operators in the iGaming sector, to stay ahead of competitors and retain new players, are in need of the latest technology and offerings like smartphones and various gadgets to cater to the ever-changing preferences of players.
- The Engager's focus on player-centricity empowers gamers to choose their preferred mode of engagement—chat, call, or follow-up call— along with leveraging technology for targeted messaging and offers.
- Aside from casino-games, mobile services like The Engager can also accommodate other forms of entertainment, such as sports like basketball or even casino-and-gambling-related activities on the NBA, further enhancing player experiences and engagement.
