Playson strengthens its presence in Italy through integration with Sportbet

In a strategic move to bolster its position in Italy's thriving online casino market, Sportbet, a leading operator based in Rome, has partnered with Playson, a renowned iGaming industry supplier. This collaboration aims to enhance Sportbet's offerings, providing Italian players with access to an additional 20 Hold-and-Win games from Playson's acclaimed series.

The Playson Hold and Win series, known for its high-quality titles such as Lion Gems, Coin Strike, and Energy Coins, is now live through Sportbet's online casino. This partnership is seen as a significant step in boosting the array of high-quality slots offered by Sportbet.

Alessandro Palumbo, Casino Manager at Sportbet, emphasised the partnership with Playson aligns with their ambition to become Italy's biggest online casino. Blanka Homor, Sales Director at Playson, expressed Italy as a vital region for the company, with the Playson Hold and Win series resonating with many across the Italian region.

This partnership strengthens Playson's reputation within Italy, marking a significant milestone in the company's growth. The Playson content portfolio continues to drive long-term value for operators in the region, as evidenced by the direct integration of its Hold and Win series with Sportbet.

Sportbet offers a variety of casino verticals, including bingo, live dealer, table games, and more. The table games offered by Sportbet include popular favourites like blackjack, poker, baccarat, and roulette. The operator's online casino has been integrated with Playson directly, ensuring a seamless gaming experience for its Italian players.

Established in 2009, Sportbet has been operating in Italy for over a decade, enriching its offerings through strategic partnerships like this one with Playson. As one of Europe's most mature markets, Italy presents a valuable opportunity for iGaming suppliers and operators alike, and this partnership is a testament to the potential of this market.

In conclusion, the partnership between Playson and Sportbet is expected to enhance the online gaming landscape in Italy, providing players with a wider variety of high-quality slots and contributing to Sportbet's goal of becoming Italy's biggest online casino.