Positive Developments for Investors in Lucid Companies

Positive Update for Lucid Motors Stockholders

Lucid Group Offers $7,500 Lease Discount on Gravity SUV

In an effort to boost sales of its Gravity SUV, Lucid Group has collaborated with leasing provider Standard Chartered to offer a significant discount during the fourth quarter of 2025. The discount, amounting to $7,500, is intended to offset the loss of the U.S. federal EV tax credit, which expires at the end of September.

The discount applies to lessees who place an order by the end of September and take delivery between October 1 and the end of 2025. This move is particularly beneficial for consumers who were banking on the federal tax credit but weren't able to take delivery of a Gravity by the end of September.

The Gravity's production has been lower than expected, but this should not be interpreted as a reflection of its sales performance. In fact, the lower production is a signal of the SUV's importance to Lucid's success. The Gravity market could potentially be up to six times larger than the market for Lucid's Air sedan, making it a crucial component of Lucid's near-term and long-term prospects.

The success of the Gravity could help Lucid continue its streak of record-breaking quarters of deliveries. However, the EV market in the U.S. might be cooling off right when Lucid gets production of the Gravity to desired levels. New U.S. EV registrations rose 4.6% in June compared to the prior year, but EV market share fell for the month and stayed flat for the first half of the year, indicating a bumpy road ahead.

Interestingly, some consumers are delaying going fully electric in favour of hybrid vehicles. According to Loren McDonald, chief analyst at EV data analytics firm Paren, consumers are doing so because they believe new hybrid offerings will be better in the future and will save them money. This trend could impact the demand for electric vehicles like the Gravity.

Despite the challenges, the lower production of the Gravity has led to the company using vehicles for test drives, showrooms, and employees. This strategy ensures that potential customers can experience the SUV first-hand, potentially driving up interest and sales.

In conclusion, Lucid Group's offer of a $7,500 lease discount on the Gravity SUV is a strategic move aimed at boosting sales and offsetting the loss of the U.S. federal EV tax credit. The Gravity's success is crucial to Lucid's future, and the discount, combined with strategic use of available vehicles, could help the company navigate the bumpy U.S. EV market.