Private label brand debuts for storage and home organization solutions from Target

In the spirit of new beginnings, Target has launched its first private label for storage and home organization - Brightroom. The collection, designed in collaboration with renowned home organization experts The Home Edit, aims to solve various storage problems and cater to consumers' desire to refresh their spaces at the start of the year.

The Brightroom collection offers over 450 products, with prices starting at just $1 and most under $25. It includes a wide range of items such as under-sink storage, utility carts, and decorative storage solutions. The collection's pricing ranges between $9.98 to $24.98, making it an affordable option for many.

Target's senior vice president of merchandising, home, Samara Tuchband, shared her thoughts on the new collection, saying, "The new year brings opportunities for new beginnings, including an eagerness to organize homes for the year ahead."

The collection is available at Target locations, Target.com, and through the company's same-day services. This wide availability makes it convenient for customers to access the new storage and organization solutions.

Interestingly, another brand named Squared Away, focused on home organization and storage, was launched by Bed Bath & Beyond last year. However, the developer of the private-label brand "Squared Away" for home organization and storage, which was previously associated with Walmart's exclusive collaboration, has not been identified in the provided search results.

Meanwhile, The Container Store has acquired Closet Works for $21.5 million to build on its custom closet offering. This move indicates a growing trend in the home organization market, with companies focusing on providing comprehensive solutions for consumers.

The packaging of Brightroom products includes callouts to show consumers how items work together, making it easier for customers to visualize how the various products can be combined to create a cohesive storage solution.

With Brightroom, Target continues to expand its roster of private brands, which already includes over 45 brands worth $1 billion. The company's strategic approach to private label brands has proven successful, allowing it to cater to a wide range of consumer needs and preferences.

In summary, Target's new Brightroom collection, in collaboration with The Home Edit, offers an affordable and convenient solution for consumers looking to refresh their spaces and organize their homes for the new year. The collection's wide availability and easy-to-understand packaging make it an attractive option for many.

Private label brand debuts for storage and home organization solutions from Target