Pure Storage Hires Altay Ayyuce as the Area Vice President for Australia and New Zealand Region

In a significant move, IT company Pure Storage has announced the appointment of Altay Ayyuce as the Area Vice President of Australia and New Zealand. Ayyuce, who brings almost three decades of leadership experience in the Australia and New Zealand (ANZ) IT and telecommunications sectors, will be instrumental in driving the company's growth in these regions.

Ayyuce has a proven track record of helping customers transform technology into business outcomes. Over the past five years at Pure Storage, he has been a consistently outstanding leader, playing a pivotal role in helping many organizations overcome their business challenges. His appointment comes as Pure Storage seeks to address the growing concerns of Australian organizations about their existing IT infrastructure not keeping pace with AI advancements.

According to a recent research conducted by Pure Storage, over 80% of CIOs and IT leaders in Australia are concerned about this issue. The company believes that Ayyuce's extensive technology experience and deep understanding of the ANZ market will be beneficial in navigating the fast-changing trends in AI, hybrid cloud, and cyber resiliency.

Ayyuce's appointment follows the departure of Amy Rushall, who is returning to the US as Area Vice President, Strategy and Development, Americas region for Pure Storage. Rushall's departure paves the way for Ayyuce to lead the company's business in Australia and New Zealand.

Companies such as AUCloud, Cumulus VFX, St George's Hospital, Toyota Financial Services, and the University of Western Australia have already leveraged Pure Storage's technology to optimize their data. With Ayyuce at the helm, the company aims to help more organizations in Australia and New Zealand unlock the full potential of their data by providing a modern data storage platform that is secure, scalable, flexible, and optimized for their needs.

Hall, a representative from Pure Storage, expressed delight at Ayyuce's acceptance of the challenge. "Altay's unwavering focus on customer success and his deep understanding of the ANZ market make him the perfect choice to lead our business in Australia and New Zealand," said Hall. "We are confident that he will take our business to greater heights."

Ayyuce's previous employment includes a stint at Dell Technologies before his recent repositioning at Pure Storage. His appointment underscores Pure Storage's commitment to the Asia Pacific region, particularly Australia and New Zealand, which the company considers one of its most important markets.

With Ayyuce's appointment, Pure Storage is poised to make a significant impact in the Australian and New Zealand markets. As organizations grapple with the challenges posed by rapidly evolving technologies, Ayyuce's expertise and leadership are expected to provide the necessary guidance and solutions to help them thrive in the digital age.