Q3 Deliveries of GM, Ford, Honda, Hyundai, and Kia Electric Vehicles (EVs) Experience Significant Increases, Yet Certain Models Lag Behind; EV Sales Could Surpass 10% Market Share for the Entire Month

In August, the electric vehicle (EV) market in the United States saw a mix of successes and challenges, with some manufacturers experiencing growth while others faced declines.

Volvo's global EV deliveries took a dip by 28% in August compared to the previous month, according to reports. On the other hand, Mercedes-Benz made a surprising move by halting shipments of its EQ electric vehicle line in America during the same period.

However, there were several bright spots in the industry. Hyundai's Ioniq 5 had its best month ever, with nearly 8,000 units delivered, more than doubling its normal run rate. This impressive performance places the Ioniq 5 in a strong position in the competitive EV market.

Tesla, a leader in the EV sector, delivers approximately 45,000 EVs per month in the U.S., although its delivery data is only reported globally, making it difficult to determine exact U.S. numbers.

Subaru's August deliveries of its Solterra model remained steady, with 1,466 units sold, a number similar to August of 2024. General Motors also reported strong sales, delivering over 8,500 Equinox EVs in August, marking its second consecutive month at that volume. Chevy's run rate of over 3,000 units per month places it in the same league as the Model 3 and Model Y.

August was expected to be the biggest month ever for many popular EV models, with Ford reporting significant increases in EV deliveries for both the Mach-E and F-150 Lightning. Kia also had a successful month, delivering nearly 4,500 EVs, with both the EV9 and EV6 having good months.

Honda joined the EV race with the delivery of 9,347 Prologue EVs and over 500 ZDX EVs in August. GM was the primary supplier for these models.

Despite the overall positive trend, the EV market is not immune to challenges. CarScoops is reporting that Volkswagen is laying off workers in its ID.4 plant due to low sales. The end of U.S. electric vehicle subsidies in the current quarter could also impact the market.

John Goreham, Vice President of the New England Motor Press Association and a member of the Society of Automotive Engineers, offers insights into the EV industry. Goreham, who completed an engineering program with a focus on electric vehicles, is known for his unfiltered opinions on vehicle topics.

The best U.S. EV market share year or quarter was in the 8% range, and August and the quarter ending September 30th are expected to be the best ever. With the ongoing growth and challenges in the EV market, it will be interesting to see how the industry evolves in the coming months.