Qatar Secures a Premium Partnership with VIOOH

In a groundbreaking move, VIOOH, a global leader in digital out-of-home (DOOH) advertising, has partnered with advertising company ELAN Media. This partnership aims to redefine the Out-of-Home (OOH) advertising landscape in Qatar.

The partnership encompasses premium inventory across Qatar, including strategic placements in the Mall of Qatar, Doha Festival City, Place Vendôme Qatar, and the Drive! roadside network. These locations offer high-impact exposure and access to diverse, affluent audiences.

VIOOH connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. The partnership promises to deliver ads in ultra-premium shopping destinations and high-frequency roadside locations, making OOH advertising more flexible and accessible.

Gavin Wilson, global chief commercial officer at VIOOH, made a statement about the partnership, saying, "We are thrilled to partner with ELAN Media to bring the most comprehensive premium DOOH network in the region to brands seeking comprehensive coverage."

Jean-Christophe Conti, founder of VIOOH, brings extensive experience in the advertising and media industry to the table. Known for his expertise in digital transformation, Conti has played a significant role in the development of VIOOH.

VIOOH offers a platform for planning, executing, and analysing OOH advertising campaigns. This platform allows advertisers to create more efficient campaigns and evaluate the effectiveness of their advertising efforts. The goal is to make traditional OOH advertising more flexible and accessible through digital technologies.

The partnership between VIOOH and ELAN Media is a significant moment in the Qatar market, offering brands access to millions of monthly impressions delivered by strategically placed digital screens across various formats. This partnership provides exceptional opportunities for brands seeking comprehensive coverage in the region.

Established in 2018 as a joint venture between advertising holding JCDecaux and media conglomerate Verizon Media, VIOOH is dedicated to driving the digitalisation of OOH advertising. VIOOH topped the MarTech 50 ranking earlier this year, further solidifying its position as a leader in the DOOH space.

ELAN Media, with its operation of premium inventory across Qatar, complements VIOOH's offerings, making this partnership a promising venture for the future of OOH advertising in Qatar.