Rapper Tory Lanez surpasses sales milestone of one million NFT album units within just 57 seconds.

In a groundbreaking move for the music industry, Canadian rapper Tory Lanez sold one million copies of his NFT (Non-Fungible Token) album in just 57 seconds on the E-NFT streaming platform.

The sale, which started at 5 p.m. ET on Tuesday (Aug. 10), included access to special perks for collectors. These perks ranged from an exclusive virtual meet and greet, an unreleased track, and signed merchandise from the artist.

Fans were given the opportunity to pre-order e-NFTs for $1, which included 7 new songs and 7 art pieces, streaming exclusively via the E-NFT platform and app. More than 300 fans purchased Tory Lanez's NFT album, each receiving artwork paired with one of three tracks.

The three songs "Lady of Neptune," "Distance," and "Y.D.L.R" by Tory Lanez were released as NFTs on August 7, 2021. This marks Tory Lanez's first foray into the world of NFTs, having teamed up with E-NFT to launch their marketplace.

E-NFT is a new streaming platform aiming to change the way artists are paid in the music industry. The sale of Tory Lanez's NFT album generated more than $400,000 in initial gross sales and resales.

The rapid success of Tory Lanez's NFT album sale is a testament to the growing integration of NFTs into everyday life. Songwriters can now record and release albums without ever landing a record deal, and NFTs are facilitating this. The potential for NFTs to "cut out the middle man" is extremely positive for the music industry.

Tory Lanez, who currently has over 18 million monthly Spotify listeners and has accumulated 1.6 billion YouTube views, plans to continue his multi-faceted role in music, fashion, food, and tech to achieve corporate mogul status.

Esteemed artists like A Tribe Called Quest and Jay-Z have already seen the benefits of digitizing song rights. The future of the music industry may involve more artists releasing music as NFTs.

Tory Lanez expressed his excitement about the NFT album sale on Instagram and Twitter, stating, "I'm just getting started." With the success of his NFT album sale, it seems that Tory Lanez is indeed just getting started in the world of NFTs.

E-NFT was originally started by Emmersive Entertainment, a company that specialises in creating immersive experiences for consumers. The company's focus on creating unique and engaging experiences aligns perfectly with the exclusive perks offered in Tory Lanez's NFT album sale.

As the music industry continues to evolve, it is clear that NFTs will play a significant role in the future. With the success of Tory Lanez's NFT album sale, it seems that the future is indeed bright for artists and fans alike.