Rediscovering Flat Design Trends and Brand Identities in the Modern Decade

In the ever-evolving world of technology, logos are an essential part of a company's brand identity. Over the years, several tech companies have refreshed their logos to reflect contemporary trends and convey the essence of their brands. Here's a look at some recent logo redesigns from tech giants.

HP's Elegant Redesign

HP, a company known for its hardware and software solutions, unveiled a new logo design in 2012. The latest redesign eliminated any hint of realism, featuring a more refined and elegant version of the emblem on a red circular background with a white comma. The letter "m" in the sign resembles a plug on a power cord, adding a subtle nod to the company's products.

Since 1999, HP's visual identity has consisted solely of a blue and white emblem. However, the 2012 redesign introduced a flatter design and a lighter sky blue color palette.

Xerox's Evolution

Xerox, a company renowned for its scanners and printers, has a history dating back to the early 1900s. In the 1960s, Xerox abandoned the torch in favour of a legendary font with thin ligatures and an attention-grabbing "O."

In 2008, Interbrand added gray gradients to Xerox's visual identity, featuring a red sphere adorned with a stylized "X" in white and gray. The stroke at the letter's base acts as a makeshift socket in the sign's design. Landor updated Xerox's logo for the digital era with a simple "X" and pixelation in the 2000s.

The most recent redesign from 2017 restored the flat design style while eliminating any hint of realism.

Vodafone's Recognizable Redesign

Vodafone, a telecommunications company, made its logo instantly recognizable with a red circle symbol and a lowercase wordmark with a white drop in 1997. The logo underwent a change in 2006, adopting a more realistic and three-dimensional look. However, the most recent redesign in 2017 restored the flat design style.

General Motors' Modernized Logo

General Motors, the automotive giant, introduced a modernized version of the iconic blue square as its new tech logo.

A Dedication to Electric Vehicles

A company dedicated to producing electric vehicles recently unveiled a sign featuring a resized abbreviated name inside a rounded square box. The shortened tail section on "g" follows the height of the "m" in the sign.

Notable Logo Changes and Reversions

Some companies have faced backlash when updating their logos. For instance, Cracker Barrel unveiled a new minimalist logo in August 2025 but reverted to the original logo after backlash. Similarly, Toblerone's logo features the Matterhorn with a hidden bear, but a packaging design change was reversed in 2018.

Other companies, such as BMW and Vix Logo Maker (a tool, not an actual company logo), have updated their logos to keep up with the times. However, Bing does not have a specific company logo.

In conclusion, these tech companies have maintained their iconic logos while adapting them to the current design trends. The logos serve as a testament to the companies' commitment to innovation and their ability to evolve with the times.