Regulatory body in Sweden advocates for changes in existing rules to bolster the legitimized gambling sector
The Swedish Gambling Association (BoS) has called for a new inquiry to address the issue of channelization, aiming to improve and strengthen it. This comes as the latest figures show that the channelization rate in Sweden stands at 85%, below the government-mandated benchmark of 90%.
Matej Novota, Head of Casino Research at an unspecified website, has stated that the call for a review of the current regulations is timely due to players turning to unlicensed offshore platforms for more attractive incentives.
BoS welcomes the initiative by government investigator Marcus Isgren, who proposes to strengthen channelization by addressing the scope of application of the Gambling Act. The Secretary General of BoS, Gustaf Hoffstedt, has commented on the proposal, expressing hope that the government will address the serious situation of the licensed gambling market, as confirmed in the Gambling Authority's report.
Hoffstedt believes that the appointment of a broad inquiry tasked with preventing leakage to the unlicensed gambling market is the government's most important measure. The new inquiry, as suggested by BoS, should address fewer rigid rules for the licensed market, such as the use of bonuses.
The BoS has sent a letter to the Ministry of Finance, urging a revision of the existing gambling rules and the problematic market channelization. If Sweden does not revise its policies to include loyalty programs and bonuses, the regulated market risks losing more players, potentially leading to a further decline in channelization rates in 2025 and 2026.
It's worth noting that Isgren's proposal is not the only call for change. An independent survey by Yield Sec argues that 71% of the European gambling market is dominated by illegal gambling across both casino and sales.
This issue is not unique to Sweden. The need for a review of gambling regulations and a strengthening of channelization is a topic of discussion in many countries, as the shift towards unlicensed platforms continues to grow. As BoS stated, a new inquiry focused on improving and strengthening channelization is necessary to ensure the sustainability of the regulated gambling market.
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