Renowned men's fragrance, Bleu de Chanel's "L'Exclusif," set for a re-release

In the world of fragrances, Chanel has always been a trailblazer, and their latest creations, "L'Exclusif" and Bleu de Chanel, are no exception.

Launched in 2010, Bleu de Chanel was unlike anything on men's shelves at the time. With its woody, sensual base, it marked a departure from the fresh and light compositions that dominated the market. Created by Olivier Polge, the perfumer of the house and son of Jacques Polge, Bleu de Chanel has since become a flagship men's perfume of the Chanel house.

Fast forward to 2023, and the face of Bleu de Chanel is actor Timothée Chalamet. A memorable ad for the perfume, directed by Martin Scorsese, features Chalamet in a chaotic press conference, establishing an image of a more mysterious and intellectual version of masculinity. The ad's punchline was "I'm not gonna be the person I'm expected to be anymore", a sentiment that resonates with the current trend of high-concentration perfumes and a more complex and less stereotypical version of masculinity.

"L'Exclusif", the new variant of Bleu de Chanel, is a fragrance for complex men. Unlike traditional sandalwood notes, it does without the sweetness of the tonka bean, instead featuring a complex accord of leather and resin notes from labdanum, which, in combination with amber, create a contrasting and dynamic fragrance image. This Extrait de Parfum is more intense than the usual Bleus, catering to a more discerning target audience.

The approach to creating "L'Exclusif" was to find the right tone to express a vision of a masculine extract. This was achieved by using the codes of feminine extracts, namely preciousness and intensity, and combining them with masculinity and depth. The result is a dynamic and modern fragrance that preserves tradition while being undeniably modern.

The Gen Z generation is willing to spend 300 euros on a bottle of "L'Exclusif". It is available for purchase at Douglas for 193 euros. Olivier Polge confirms that men are choosing their perfumes more daringly today and are looking for fragrances that stand out in terms of their sillage and longevity.

In conclusion, Chanel's "L'Exclusif" and Bleu de Chanel are a testament to the evolving notion of masculinity in fragrances. They embody a more complex and less stereotypical version of masculinity, appealing to a new generation of men who are not afraid to express their individuality through their fragrance choices.