Responding to Media Outreach: Never Ignore a Journalistic Inquiry for Stronger Relationships

Margaret Altizer, a seasoned professional with over 30 years of experience in public relations, has had a diverse and challenging career. Known for her interactions with hundreds of reporters from various beats and backgrounds, Altizer's journey in the industry has been marked by both triumphs and setbacks.

Throughout her career, Altizer's professional interactions with reporters often resulted in rejection. Initially, these rejections were personally challenging for her, but over time, she developed a thicker skin, often referring to it as developing calluses to rejection. This resilience was born out of necessity as she found it tiresome to send a pitch and not receive a response from a reporter.

Despite the repeated rejections, Altizer maintained professional relationships with all media contacts. These relationships sometimes extended beyond professional boundaries, with occasional instances of meeting for drinks or sharing personal stories. However, it's important to note that these instances were exceptions rather than the norm.

Altizer's experiences in public relations have been as varied as the reporters she has worked with. After many years in the business, she has seen and heard a wide variety of experiences. This diversity has been a significant factor in her ability to adapt and thrive in the ever-changing landscape of public relations.

However, it's possible that these diverse experiences and repeated rejections may have led Altizer to develop negative perceptions about reporters and even a degree of cynicism. This is a common occurrence in the industry, where the constant pursuit of media attention can lead to frustration and disillusionment.

Despite any perceived negativity, Altizer remains a respected figure in the industry. She has worked tirelessly to build and maintain her professional relationships, and her dedication to her craft is evident in her long and successful career.

Today, Altizer continues to work in public relations, using her wealth of experience to guide her in navigating the complex world of media relations. Her story serves as a reminder of the resilience and adaptability required to succeed in a challenging industry.

Responding to Media Outreach: Never Ignore a Journalistic Inquiry for Stronger Relationships