Retailers and restaurants reaping benefits from July sales spike associated with Christmas-themed promotions

In a delightful twist of seasonal anticipation, businesses across the region are gearing up for the holiday season, with a touch of festivity already in the air. The practice of "Christmas in July" is back, turning summer days into a mid-year celebration of all things holiday.

Elves and St. Nicks are being hired for the upcoming season, while local merchants, restaurant operators, and others at discretionary-spending venues are providing their second-half of 2013 sales forecasts. This early preparation is not just about spreading cheer, but also about getting a head start on the holiday rush.

Sundries like wrapping paper and tape are being stocked in stores, and inventory projections are being evaluated, with adjustments being made as needed. The regional big-box chain Meijer is offering "deep holiday-like discounts" and a Summer Cyber Week of online sales, joining the bandwagon of early holiday deals.

Commercial "Christmas in July" promotions are not limited to retailers. Restaurants, hotels, thrift stores, and craft stores in various locations are also jumping on the bandwagon. Registration for holiday audiences to see a popular local Santa starts in July, and even non-profit organizations like museums, historical mansions/villages, garden clubs, art festivals, and others are participating in "Christmas in July" promotions or special attractions.

The background of these events is primarily a promotional and festive marketing strategy to celebrate Christmas themes and sales during the summer. This strategy offers a mid-year festive experience often aligned with special discounts, themed parties, and community engagement, aiming to boost morale and commerce outside the traditional winter Christmas season.

The practice of promoting early holiday sales, known as "Christmas in July", started as a summer diversion in the 1930s. Today, it's a well-established tradition that encourages consumers to plan ahead for holiday travel, holiday gift spending, and advance bookings for services like outdoor light set-up, party catering, and the like.

As the holiday season approaches, advertising space is being purchased, and advertising for the coming Christmas season is being developed. The Hallmark Channel is currently running a full slate of holiday romantic-comedy films, adding to the holiday spirit. A "Christmas in July" deal is available in the Cincinnati area via Groupon, and the article suggests investigating the business advantage, impact on consumer behavior, and material difference at the cash register of these promotions.

Year-to-date sales patterns are being analysed to set the tone for the year, and expected hot merchandise for the holiday season is being identified. Seasonal hires from last year are being evaluated, and projections for additional sales, servers, and such are being made. Mall holiday decor is being refurbished in preparation for the holiday season, ready to welcome shoppers with a touch of holiday cheer.

So, as the summer heat gives way to the promise of the holiday season, keep an eye out for these "Christmas in July" promotions. They're not just a fun diversion, but a strategic move by businesses to get a head start on the holiday rush. Happy shopping!