Roku renews The Great American Baking Show and secures a partnership with Love Productions in a new licensing agreement.

The Roku Channel is expanding its unscripted content library with a new multi-title licensing deal with Love Productions, the UK-based producer of popular shows like The Great British Baking Show. This deal includes a variety of beloved series and specials, bringing more entertainment to Roku viewers.

Popular UK Spin-offs Join the Roku Channel

Under the Roku Originals banner, seasons eight and nine of the UK spin-off series The Great British Baking Show: Juniors will be launched. In addition, seasons 1-9 of The Great British Baking Show: The Professionals will also be available. These spin-offs join the existing lineup of The Great British Baking Show, which includes seasons 1-7 of the main series.

Specials Renewed and New Additions

Three other popular specials are also being renewed: The Great American Baking Show Celebrity Holiday Special (fourth edition), The Great American Baking Show Big Game (second edition), and The Great American Baking Show Celebrity Summer (second edition). Furthermore, a new special, The Great American Baking Show Celebrity Halloween Special, is being ordered.

Olivia LaRoche Leads the Charge

Olivia LaRoche, who oversees Roku Originals' successful genre section, including popular unscripted series like "Solo Traveling with Tracee Ellis Ross," serves as a lead executive in charge of alternative and original content for Roku Originals. With LaRoche at the helm, the Roku Channel is making a significant push into the alternative genre for the AVoD platform.

Additional Titles Included in the Deal

The agreement also includes other titles like The Great Pottery Throwdown, The Great British Sewing Bee, and The Great Canadian Baking Show. These series, along with the renewed and new additions of The Great British Baking Show, will provide a diverse and entertaining lineup for Roku viewers.

In summary, the Roku Channel is enhancing its unscripted content offerings with a new deal that includes popular UK spin-offs of The Great British Baking Show, renewals of various specials, and new additions like The Great American Baking Show Celebrity Halloween Special. With Olivia LaRoche leading the charge for Roku Originals in the alternative genre, viewers can expect a wide range of engaging content on the AVoD platform.