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Rootz welcomes Maria Boelius in her new role as Chief Operations Officer for Revenue, a significant appointment within the company.

Industry titan Rootz Ltd reinforces its confidence toward the 2024 horizon and beyond by recruiting long-standing industry professional Maria Boelius.

Rootz appoints Maria Boelius as their new Chief Officer for Revenue and Operations
Rootz appoints Maria Boelius as their new Chief Officer for Revenue and Operations

Rootz welcomes Maria Boelius in her new role as Chief Operations Officer for Revenue, a significant appointment within the company.

Maria Boelius Joins Rootz as Chief Revenue and Operations Officer

Maria Boelius, a renowned figure in the iGaming industry, has been appointed as the Chief Revenue and Operations Officer of Rootz Ltd. Boelius brings a wealth of practical expertise to the company, having owned and operated online casinos and affiliate companies in the past.

Boelius's appointment comes after a successful career in the iGaming sector. She started her journey in banking before transitioning to iGaming as the Country Coordinator (Finland) for Redbet. Later, she co-founded Mozebra Ltd, an online casino company, where she served as CEO and Co-Founder. Boelius also founded MH Media, an Affiliate Marketing network specializing in SEO for lead generation websites.

Sam Brown, CEO of Rootz, considers Boelius a seasoned professional and experienced leader. Brown recognizes Boelius's use of cutting-edge technology to streamline operations and believes her style and drive align with Rootz's core values. He is confident that Boelius will add strength, depth, and diversity to Rootz's leadership team.

Boelius is known for her expertise in strategy, marketing, profitability, and product launches. She has earned numerous industry accolades for her contributions to the iGaming industry. Maria Boelius expresses admiration for the integrity of Rootz Ltd. and is pleased to work with the teams at Rootz.

Despite a lack of public record or notable information about Boelius's involvement or achievements in the iGaming field prior to her work at Rootz, it is clear that she has made a significant impact in the industry. Boelius is a sought-after speaker at industry events and is recognized for her ability to drive growth and efficiency.

Following Mozebra's acquisition by Spiffbet in 2020, Boelius remained with the company as Chief Operating Officer. Boelius's tenure at Rootz is expected to be productive and rewarding.

In summary, Maria Boelius's appointment as the Chief Revenue and Operations Officer of Rootz Ltd. marks a significant step for the company. Boelius's expertise, experience, and passion for the iGaming industry are sure to drive growth and success for Rootz.

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