Samsung Reveals Mobile Conversion for Gaming: Transforming Connected TVs into App Downloads
In an era where cross-screen behavior is the norm, Samsung Ads is charting a bold new course with its innovative solution, Mobile Conversion. This groundbreaking technology is transforming every screen moment into a catalyst for action, particularly in the realm of mobile game downloads.
Michael Scott, a Samsung Ads leader, has stated that Mobile Conversion closes the measurement gap and empowers brands with a unified view of consumer behavior. The AI-powered solution links connected-TV (CTV) viewing with mobile game downloads, enabling advertisers to track and drive app installs influenced by CTV ads.
Key Benefits and Features
Mobile Conversion offers a host of benefits to advertisers. The solution's cross-device attribution identifies and connects a viewer’s CTV exposure to their mobile device activity, creating a closed-loop measurement of ad impact from TV to mobile game installs. This level of attribution allows advertisers to understand the effectiveness of CTV campaigns in driving mobile conversions.
The AI-powered optimization feature analyzes data patterns and optimizes ad targeting and delivery, improving campaign performance in driving high-quality mobile game installs. By linking CTV viewership with mobile installs, advertisers can focus on users who are more likely to download and engage with games, thereby increasing return on ad spend and reducing acquisition costs.
Personalized and contextual targeting is another key advantage. Samsung Ads can tailor ad delivery based on household-level data from CTV, ensuring viewers receive relevant gaming ads, which can then be reinforced across their mobile devices. This personalization across devices enhances ad relevance and user engagement.
Brands also gain better insight into the customer journey from awareness on CTV to consideration and conversion on mobile, improving marketing strategy and budget allocation.
Success and Future Releases
The success of Mobile Conversion signals that CTV can and should play a central role in performance marketing strategies. Samsung Ads reports a 150 percent index on Day-7 return-on-ad-spend (ROAS) benchmarks for Mobile Conversion in beta tests with gaming advertisers.
Future releases will introduce Web Conversion CPA and TV Conversion CPA solutions, completing a full suite of cross-screen conversion offerings.
Bridging the Divide
Mobile Conversion for Gaming bridges the long-standing divide between brand storytelling on television and direct-response engagement on mobile. Minai Bui, another Samsung Ads leader, notes that the technology principles behind Samsung's interactive GameBreaks format and user-behavior integrations now drive this conversion product.
The technology is planned to be expanded into verticals such as travel, quick-service restaurants, retail, financial services, and broader media and entertainment.
In conclusion, Samsung Ads’ Mobile Conversion for Gaming solution stands out by combining CTV reach with precise mobile action tracking, supported by AI-driven data connection and personalization to boost mobile game downloads effectively. This solution is part of a broader industry pivot toward integrated, performance-driven advertising. Advertisers need outcomes, not just impressions, and Samsung is delivering on this demand with its innovative Mobile Conversion for Gaming solution.
- In a world of cross-screen behavior, Samsung Ads is pioneering with Mobile Conversion, transforming screen moments into catalysts, especially for mobile game downloads.
- Michael Scott, a Samsung Ads leader, asserts that Mobile Conversion bridges the measurement gap, empowering brands with a unified view of consumer behavior.
- The AI-powered Mobile Conversion solution links CTV viewing to mobile game downloads, enabling advertisers to track and drive app installs influenced by CTV ads.
- Mobile Conversion offers a range of benefits to advertisers, including cross-device attribution, identifying CTV viewer’s exposure to their mobile device activity.
- The solution's AI-powered optimization feature analyzes data patterns and optimizes ad targeting and delivery, improving campaign performance.
- By linking CTV viewership with mobile installs, advertisers can focus on users who are more likely to download and engage with games, increasing return on ad spend.
- Personalized and contextual targeting is another key advantage, with Samsung Ads tailoring ad delivery based on household-level data from CTV.
- Brands can gain better insight into the customer journey from awareness on CTV to consideration and conversion on mobile, improving marketing strategy and budget allocation.
- Samsung Ads reports a 150 percent index on Day-7 return-on-ad-spend (ROAS) benchmarks for Mobile Conversion in beta tests with gaming advertisers.
- Future releases will include Web Conversion CPA and TV Conversion CPA solutions, completing a full suite of cross-screen conversion offerings.
- Mobile Conversion bridges the divide between brand storytelling on television and direct-response engagement on mobile.
- The technology is planned to be expanded into verticals such as travel, quick-service restaurants, retail, financial services, and broader media and entertainment.
- Advertisers need outcomes, not just impressions, and Samsung is delivering on this demand with its innovative Mobile Conversion for Gaming solution.
- The success of Mobile Conversion indicates that CTV should play a central role in performance marketing strategies.
- This solution is part of a broader industry pivot toward integrated, performance-driven advertising.
- Beyond gaming, Mobile Conversion's technology principles could potentially be applied to personal-finance, home-and-garden, business, or lifestyle verticals.
- It's crucial for gamblers to engage in responsible gambling, recognizing that casino-and-gambling, casino-games, lotteries, sports-betting, baseball, hockey, golf, basketball, racing, weather, tennis, mixed-martial-arts can all be forms of entertainment, but should be approached with awareness and moderation.
