Shopify's Summer Updates '25: The Latest Features Unveiled

Shopify has recently released its Summer '25 Editions, a series of updates aimed at enhancing user experience (UX) and improving performance for both merchants and customers. The new editions, led by Shopify's President Harley Finkelstein, are the result of extensive work by Shopify's internal teams and developer ecosystem.

One of the key features of the Summer '25 Editions is the introduction of store credit. This allows refunds to be issued as store credit within the admin panel, providing a more seamless and efficient process for merchants. Furthermore, store credit can now be used across various platforms, including the Shop app and during Shop Pay checkout, offering customers greater flexibility.

To assist merchants in enhancing their post-purchase pages without disrupting the current setup, a tailored guide is now available. This guide provides practical advice and tips to optimise these pages for a better customer experience.

The editor has been simplified in the Summer '25 Editions, with a relevant sidebar, custom names for blocks and sections, and a more interactive product card display. Hover-to-preview in the block picker and faster copy and paste of entire blocks and sections are also included, making it easier for merchants to manage their online store.

The checkout process has been streamlined, resulting in a speed increase of almost 2 seconds. Additionally, Apple Pay can now be offered while supporting custom checkout flows, providing customers with a smooth and secure payment experience.

Shoppers can now enter their promo codes directly in the cart, saving them time and effort during the checkout process. New web performance reports are available, offering page-level insights to help optimise for Core Web Vitals, ensuring a faster and smoother browsing experience for customers.

The updated analytics dashboard includes benchmarks and a new Customer Cohort Analysis report, providing merchants with valuable insights into their customer base and shopping behaviour.

Shopify Tax now supports automated filing for more channels, including Shop, Facebook, and Instagram, simplifying tax management for merchants. The admin panel also loads up to 30% faster, improving overall efficiency.

The Summer '25 Editions also focus on improving UX for customers. A single discount code can now be used across products, orders, and shipping with select discount apps, making it easier for customers to take advantage of promotions. Customers can also view and use their store credit in the Shop app, offering a consistent shopping experience across platforms.

In conclusion, the Summer '25 Editions from Shopify represent a significant step forward in improving the user experience and performance of online stores. These updates offer merchants and customers a more seamless, efficient, and enjoyable shopping experience. The Summer '25 Editions were released on June 10th, 2025, and are now available for all Shopify merchants.