May 16, 2025, 10:10h.
Silverstein Properties selects Rush Street Gaming as partner for casino venture in New York City
Last updated on: May 16, 2025, 11:20h.
Casino.org Exclusive | Sexy Silv, Rushes & Greens: The Avenir's Gangster GambleA shit-fuckin' Limelight of NYC's Far West Side
In a ruthless game of high-stakes real estate and high-rollers, the triumvirate of Silverstein Properties, Rush Street Gaming, and Greenwood Gaming and Entertainment are taking Manhattan's gambling scene by storm.
Announced in a cataclysmic surge of concrete ambitions nearly two years ago, these big ballers have their eyes on the 2.1-acre prize: an undeveloped plot across 11th Ave. from the Javits Center. The land, fully owned by Silverstein, will soon hold the monumental Avenir, a casino and entertainment complex that's set to go head-to-head with some of the industry's sharkiest sharks - like MGM Resorts, Caesars Entertainment, Wynn Resorts, Hard Rock International, Bally's Corp., and Mohegan.
To make their mark, Silverstein Properties, legendary rebuilders of the World Trade Center and revitalizers of Lower Manhattan, has parlayed that hard-earned clout into a partnership with Rush Street Gaming - a fearsome beast in the casino world that operates slithering Rivers Casinos across the nation. Greenwood Gaming and Entertainment, not to be outdone, joined forces with our large lizard friends, ready to invest their mad gaming skills from operating the ferocious Parx Casino in Bensalem, Pennsylvania.
"We're stagin' our own fucking Vegas right here in the motherfuckin' Big Apple, ya'll," confessed Lisa Silverstein, CEO of Silverstein Properties, during a no-holds-barred press conference. "Each of our organizations is thick as thieves and dedicated to puttin' the team in New York's pockets."
At Old Man Silverstein's advanced age of 93, some reckon he's pulling a Wagner Amos Strangehold on the competition. But don't count him out yet. With an empire estimated to be neck-deep in $20 billion, this old dog can still catch the Phoenix.
And while the bidding pool's a buzzing nightmare, the New York Gaming Facility Location Board's gotta make a decision real fuckin' quick - before the year's out.
The Evil Empire: A Bevy of Bitches
- Larry Silverstein: The Godfather of NYC. After inking the lease deal with the Port Authority for the World Trade Center on July 24, 2001, nearly two months before the Twin Towers took their plunge, this mob boss used $1 billion of the insurance money to finance the development of One World Trade Center, which swooped down on the city like a fist in November 2014.
- Rush Street Gaming: The Viper. Operator of Rivers Casinos in Illinois, upstate New York, Pennsylvania, and Virginia, this cold-blooded slitherer's out for blood (and your wallet).
- Greenwood Gaming and Entertainment: The Adder. Originally brought on board back in June 2023, this ever-watchful serpent pledged to chill from direct involvement but vowed to offer advice and a few bucks when needed.
The Avenir: The Limelight's Last Stand
- The Plan: Two 46-story towers linked by a sky bridge offer 1,000 gorgeously appointed hotel rooms. The casino's eight-story heart will boast a staggering 600,000 square feet of gaming space, making it one of the world's biggest gamblin' grounds. Oh, and keep a song in your heart 'cause that top floor will hold a 1,000-seat performance hall fit for Sinatra himself.
- The Carrot on a Stick: As part of the project, Silverstein promised to carve out 100 affordable housing units; not a bad olive branch when you're screwing the service workers outta their hard-earned scratch.
This Manhattanland-shaking, underworld expedition is shaping up to be a hotter than a fresh pizza oven. So stay tuned to Casino.org for the latest on the bettin' bad boys who'll be runnin' this town!
- The trio of Silverstein Properties, Rush Street Gaming, and Greenwood Gaming and Entertainment are transforming New York City's gambling landscape.
- They have their sights set on a 2.1-acre plot on Manhattan's Far West Side, close to the Javits Center.
- Silverstein Properties, renowned for rebuilding the World Trade Center and revitalizing Lower Manhattan, own the land.
- The upcoming Avenir, a casino and entertainment complex, will face competition from established industry giants like MGM Resorts, Caesars Entertainment, Wynn Resorts, Hard Rock International, Bally's Corp., and Mohegan.
- Silverstein Properties has partnered with Rush Street Gaming, a formidable player in the casino industry.
- Greenwood Gaming and Entertainment, operators of the Parx Casino in Pennsylvania, have also joined the partnership.
- Lisa Silverstein, CEO of Silverstein Properties, declared they are creating their own "Vegas in the Big Apple."
- At 93, Larry Silverstein, the "Godfather of NYC," is seen by some as playing a Wagner Amos Strangehold on the competition.
- Despite his advanced age, Silverstein's empire is valued at approximately $20 billion, demonstrating he remains a formidable player.
- The New York Gaming Facility Location Board must make a decision on the land development before the end of the year.
- In addition to the casino, the Avenir will feature two 46-story towers with 1,000 hotel rooms.
- The gaming area will span eight stories and cover 600,000 square feet, making it one of the world's largest gambling venues.
- The top floor will house a 1,000-seat performance hall suitable for Frank Sinatra.
- As part of the project, Silverstein has promised to provide 100 affordable housing units.
- The collaboration between these powerful organizations represents a significant shift in the New York City casino scene, fueled by the gambling trends seen in Las Vegas and other major cities.
- The partnership also hints at a growing interest in casino-and-gambling culture, which is gaining traction in politics, policy-and-legislation, and general news.
- With responsible gambling advocates calling for stricter regulations, the casino-culture will undoubtedly face scrutiny as it continues to evolve in New York City.
