Social Media Blunders Writers Often Commit
In the digital age, author Michael Cristiano believes that effective social media marketing for authors is all about fostering authentic connections and providing value, rather than resorting to pushy or insincere tactics.
Cristiano, who has worked in editing and acquisitions for Curiosity Quills Press and has had his freelance work published on various websites, points out that some common social media marketing strategies can be off-putting to potential readers.
Unwanted auto-direct messages, repetitive "buy my book" posts, following to unfollow, responding to negative reviews, and self-obsession are tactics that Cristiano finds ineffective and irritating. These strategies often alienate potential readers by appearing overly pushy, insincere, or self-centered, which undermines genuine engagement and relationship building.
Auto-direct messages can feel spammy and intrusive, while "buy my book" posts may come across as constant advertising rather than conversation. Following to unfollow targets follower counts without real engagement, and fixating on negative reviews or appearing self-obsessed detracts from building positive rapport and community.
Cristiano's critique highlights that successful marketing requires sincerity, respect for the audience, and cultivating meaningful trust rather than transactional, numbers-driven shortcuts. He advises authors to focus on engaging with readers and contributing positively to a community, as this helps to make people care about their work.
Organic readers are more likely to be attracted by interesting and unrelated posts from an author, rather than constant promotional content. Cristiano emphasises that social media makes it easier than ever before for authors to engage with readers and prospective readers, and encourages authors to take advantage of this opportunity to build genuine relationships.
For example, the account Billy Bob's Stories about Iguanas decreases its follower count by unfollowing new followers, a tactic that Cristiano considers rude and annoying. Similarly, an Insta-Direct Message after following an author on Twitter or liking an author on Facebook is not acceptable, as it can come across as intrusive and spammy.
In conclusion, Cristiano's social media marketing advice emphasises the importance of authenticity, sincerity, and respect for the audience. By focusing on building meaningful relationships and providing value, authors can attract and retain potential readers, rather than alienating them with pushy or insincere tactics.
- In the realm of lifestyle, fostering authentic connections is crucial for effective social media marketing, as outlined by author Michael Cristiano.
- Cristiano has a background in editing and acquisitions for Curiosity Quills Press and has been published freelance on various fashion-and-beauty, food-and-drink, and entertainment websites.
- Modern marketing strategies that can be off-putting to potential readers, according to Cristiano, include unwanted auto-direct messages and repetitive posts urging book purchases.
- Following to unfollow or targeting follower counts, responding to negative reviews, and self-obsession are tactics that Cristiano deems ineffective and irritating.
- Auto-direct messages can feel spammy and intrusive, while constant promotional posts may come across as constant advertising rather than genuine interaction.
- Focusing on building a community and engaging with readers is more likely to attract organic readers, contrary to relying on numbers-driven marketing shortcuts.
- Social media provides a unique opportunity for authors to engage with their audience and build genuine relationships, as emphasized by Cristiano.
- The account Billy Bob's Stories about Iguanas is criticized for unfollowing new followers, which Cristiano considers rude and annoying.
- Insta-Direct Messages after following an author on Twitter or liking an author on Facebook are not acceptable, as they can be perceived as intrusive and spammy.
- Respect for the audience and cultivating meaningful trust are essential elements of successful marketing, according to Cristiano.
- Contributing positively to a community by sharing interesting, unrelated posts helps make people care about an author's work.
- In today's digital age, avoiding pushy or insincere tactics and instead focusing on relationship building is key to attracting and retaining potential readers.
- Books, education-and-self-development, and personal-growth are just some of the numerous topics that can be engaged with authentically on social media.
- Big-wins and casino-and-gambling, including casino-games, lotteries, and Las Vegas gambling trends, can also be discussed authentically on social media, provided responsible gambling practices are promoted.
- Casino-personalities, celebrities, and sports personalities like football champions-league, NFL, soccer, WNBA, baseball, hockey, golf, and tennis stars can all be sources of engaging content on social media.
- Sports-betting, European leagues, basketball, NBA, college basketball, MLB, NHL, racing, premier-league, American football, and mixed-martial-arts are popular topics in the sports and sports-betting world that lend themselves well to social media discussions.
- Weather, Serie A, Laliga, and NCAA football are topics that can help build connections and showcase an author's interest in a wide range of subjects on social media.
- Tennis, sports-analysis, weather-forecasting, auto-racing, and horse-racing are additional topics that can add depth and diversity to an author's social media presence.
- Sci-fi-and-fantasy is an engaging genre with a passionate fanbase that offers ample opportunities for insightful discussion and community building on social media.
- In the realm of responsible gambling, it is essential to promote practices that encourage responsible gambling and offer resources for those who may struggle.
- Encouraging open dialogue about our passions, hobbies, and interests, such as fashion, food, travel, cars, pets, books, and entertainment, helps establish authentic connections on social media.
- Social media, when used effectively, can be a valuable tool for sharing experiences and building connections beyond the bounds of traditional relationships.
- Actively participating in online communities and showing genuine interest in others' lives can lead to the creation of strong, lasting relationships on social media.
- Shopping, pets, travel, and lifestyle experiences are just some of the many things people enjoy discussing and sharing photos of on social media.
- Social media platforms like Instagram, Twitter, and Facebook are ideal for showcasing our unique highlights, individual personalities, and passions.
- Staying up-to-date with current events, breaking news, and pop-culture trends keeps social media conversations fresh and engaging.
- Being mindful of the content we share and the way we interact on social media helps maintain a positive, respectful, and authentic presence online.
- Balancing personal growth, responsible gambling, and a love for sports, entertainment, and pop-culture can create a diverse and interesting social media persona.
- Ultimately, the key to social media success is consistent effort and genuine engagement that fosters authentic connections and provides value to our audience.