Social Media Blunders Writers Often Commit

In the digital age, author Michael Cristiano believes that effective social media marketing for authors is all about fostering authentic connections and providing value, rather than resorting to pushy or insincere tactics.

Cristiano, who has worked in editing and acquisitions for Curiosity Quills Press and has had his freelance work published on various websites, points out that some common social media marketing strategies can be off-putting to potential readers.

Unwanted auto-direct messages, repetitive "buy my book" posts, following to unfollow, responding to negative reviews, and self-obsession are tactics that Cristiano finds ineffective and irritating. These strategies often alienate potential readers by appearing overly pushy, insincere, or self-centered, which undermines genuine engagement and relationship building.

Auto-direct messages can feel spammy and intrusive, while "buy my book" posts may come across as constant advertising rather than conversation. Following to unfollow targets follower counts without real engagement, and fixating on negative reviews or appearing self-obsessed detracts from building positive rapport and community.

Cristiano's critique highlights that successful marketing requires sincerity, respect for the audience, and cultivating meaningful trust rather than transactional, numbers-driven shortcuts. He advises authors to focus on engaging with readers and contributing positively to a community, as this helps to make people care about their work.

Organic readers are more likely to be attracted by interesting and unrelated posts from an author, rather than constant promotional content. Cristiano emphasises that social media makes it easier than ever before for authors to engage with readers and prospective readers, and encourages authors to take advantage of this opportunity to build genuine relationships.

For example, the account Billy Bob's Stories about Iguanas decreases its follower count by unfollowing new followers, a tactic that Cristiano considers rude and annoying. Similarly, an Insta-Direct Message after following an author on Twitter or liking an author on Facebook is not acceptable, as it can come across as intrusive and spammy.

In conclusion, Cristiano's social media marketing advice emphasises the importance of authenticity, sincerity, and respect for the audience. By focusing on building meaningful relationships and providing value, authors can attract and retain potential readers, rather than alienating them with pushy or insincere tactics.