Sour Sally, the prominent frozen yogurt brand in Asia, expands its business to the United Arab Emirates market

Sour Sally Makes its UAE Debut on September 6

Indonesia's pioneering frozen yogurt brand, Sour Sally, is set to make its mark in the United Arab Emirates (UAE) on September 6, 2025, at Al Ghurair Centre, Dubai.

Founded in 2008, Sour Sally has become one of the region's most recognised dessert brands, serving over 15 million customers annually. The brand is known for its health-conscious choices and sustainability, with products that are probiotic-rich, low in calories, and made with high-quality, often plant-based ingredients.

Sour Sally's operations are certified ISO 22000 and Halal, reflecting its commitment to maintaining the highest standards of food safety and quality. The brand has also received industry accolades, including the Top Brand Award in 2016 and the Global Recognition Award in 2024.

Sour Sally aims to differentiate itself in the UAE dessert landscape with its signature product innovations, plant-based options, and visual appeal. The brand is known for its innovative approach to frozen yogurt, offering products such as Black Sakura (the world's first black frozen yogurt with activated charcoal) and White Zero (a zero-added-sugar variety sweetened with stevia).

The UAE launch of Sour Sally is led by Syed Ali Fathima Mahatheer Mohamed (chairwoman), Mohammed Kamaludin (group CEO), and Amjad Basha Anwar (group COO). Following the Dubai flagship, additional outlets are planned at LuLu Hypermarket, Al Muteena, and City Centre Deira.

Sour Sally has secured a deal to open 48 outlets in the Philippines over the next five years, and additional markets under consideration for expansion include Malaysia, the UK, and Thailand. The brand sees the UAE as a dynamic market with discerning consumers, offering a fresh concept in frozen yogurt that balances taste with wellness.

Sour Sally incorporates sustainability into its operations with eco-friendly cassava-based packaging. The brand is operated by Sour Sally Group, a leading food and beverage company managing multiple brands and over 200 outlets across Indonesia.

While the leadership figures for the first branch opening in Dubai, UAE, on September 6, 2025, are not publicly specified, the brand's commitment to quality, innovation, and sustainability is clear. The public is invited to the grand opening on September 6, 2025, at 7:00pm at Al Ghurair Centre.