Spanx appoints a new chief executive officer

Spanx, the innovative shapewear and apparel company founded by Sara Blakely in 2000, has announced a series of new appointments and promotions within its leadership team. The changes, effective immediately, aim to bring diverse expertise to the company and drive its continued growth.

Kim Jones, who has worked with Spanx for 15 years, most recently serving as its President and Chief Financial Officer, has been promoted to the role of Chief Executive Officer. Jones's deep understanding of the operating side of the business, financial disciplines, and customer instinct have been pivotal to Spanx's growth, and Blakely attributes these qualities as key to the company's success. Jones worked closely with Blakely to sell a majority stake of Spanx to investment firm Blackstone, a significant event in the company's history that valued the company at $1.2 billion.

Jones is vacating the Chief Financial Officer role, which is being filled by Martin Elliott. Elliott brings extensive financial expertise to his new role at Spanx, having worked at companies like Mattel, The Walt Disney Company, and MGA Entertainment. With over 25 years of financial planning and analysis experience, Elliott is well-equipped to guide Spanx through its next phase of growth.

Caroline Whitton has been promoted to the role of President and will continue as Chief Growth Officer, overseeing revenue and growth efforts internationally. Whitton has a background in marketing and brand management, and her expertise will be instrumental in expanding Spanx's global footprint.

Misha Nonoo, a fashion designer and entrepreneur, has been named Chief Brand Officer. Nonoo previously held the CEO and Creative Director roles at her ready-to-wear namesake brand, and she will now be tasked with shaping Spanx's creative vision and strategy.

Coco Lu has been appointed as the Chief People Officer, overseeing all talent and human resources functions at Spanx. Lu comes to Spanx from The Coca-Cola Company, where she most recently served as its global human resources director for its technical, innovation, and supply chain function.

The new appointments were announced alongside the promotion of Kim Jones to the role of Chief Executive Officer and the appointment of Martin Elliott as Chief Financial Officer. The sale of Spanx to Blackstone enabled rapid digital transformation and expansion of its global footprint. Spanx has expanded beyond shapewear into activewear, apparel, denim, swimwear, leggings, and intimates, among other categories.

With its new leadership team in place, Spanx is poised for continued success and growth. The company's commitment to innovation, quality, and empowering women remains at the forefront of its mission.