Sparking Innovation at IBC 2025: Unleashing Creativity and Breakthroughs

Shure to Unveil Groundbreaking Audio Solution at IBC Show in Amsterdam

Shure, a leading audio technology company, is set to attend the IBC Show in Amsterdam from September 12-15, where it will showcase its latest innovations and announce a groundbreaking solution for capturing audio in the broadcast industry.

Chad Wiggins, the Associate VP of Innovation Solutions and Platform at Shure, expressed his excitement about the IBC Show, stating that it is an unmatched platform for driving innovation and exploring technology's impact on the industry. He further added that IBC is a unique opportunity to reshape the industry for IBC2025.

Visitors to Stand 8.C32 will have the chance to explore Shure's software solutions, including ShureCloud, WWB7, and WAVETOOL. ShureCloud is a cloud management platform that allows customers to monitor, manage, and control Shure hardware and software in one place. Firmware updates and channel expansion and management can be done through ShureCloud.

Wireless Workbench 7 (WWB7) is another software tool from Shure that provides a full suite of RF spectrum management tools for engineers and audio professionals. It's used for inventory management, live monitoring, and frequency coordination. WAVETOOL, on the other hand, is a software tool that combines mic monitoring and RF quality monitoring for all audio sources into a single, efficient view. It's tailored to meet engineers' needs and provides accurate information for a flawless audio performance.

Shure will also be showcasing its Axient Digital PSM, a digital wireless in-ear monitoring system, and the ANX4 Scalable Wireless Receiver, a new wireless receiver from Shure, offering channel scalability and high-tier, high-channel count wireless reception.

The SLX-D Portable Systems, including the SLXD5 Portable Digital Wireless Receiver and SLXD3 Plug-On Digital Wireless Transmitter, designed for film, electronic newsgathering (ENG), broadcast, and video industries, will also be on display.

In addition, Shure's MoveMic 88+ Wireless Stereo Microphone, the first-of-its-kind wireless direct to phone stereo microphone with selectable patterns, and the ADX5D Dual-Channel Portable Wireless Receiver, offering exceptional RF performance and audio clarity for film and broadcast location sound, will be showcased.

Lastly, the MV7i Smart Microphone and Interface from Shure, featuring a world-first technology that allows users to record two channels of audio without an external hardware interface, will be on display.

Shure is an Associate Sponsor of the IBC2025 Accelerator Media Innovation Programme, further demonstrating its commitment to innovation and the future of the industry. More information about Shure's products and participation in the IBC Show can be found on the Shure website (shure.com).

Don't miss out on this opportunity to witness Shure's vision for the next 100 years at Stand 8.C32 during the IBC Show.