Sports company, Sportradar, launches "Bettor Sense" intended to enhance Responsible Gambling initiatives
Sportradar's AI-Powered Tool Enhances Responsible Gambling in Brazil
Sportradar Group AG, a leading provider of sports data and integrity solutions, has introduced a groundbreaking AI-powered tool called Bettor Sense. This innovative solution is designed to promote user protection and responsible gambling, and BETesporte, a Brazilian operator, is the first to implement it.
Bettor Sense is based on behavioral research and cutting-edge technology, enabling it to detect gambling-related risks and offer personalized interventions to protect consumers. By doing so, it aims to usher in a new era of consumer protection technology.
In addition to Bettor Sense, The Integrity Exchange was also introduced as part of this partnership. This platform allows operators to share and analyse data related to suspicious activities, helping to tackle match-fixing and betting-related corruption.
BETesporte, which continues its efforts to protect the integrity of sports and the trust of its users, has welcomed the Sportradar partnership and the introduction of Bettor Sense and Integrity Exchange. The company is taking a proactive step in embracing responsible gaming as a core part of its business.
Tom Mace, SVP of Integrity & Regulatory Services, Product & Strategy at Sportradar, commented on the partnership and the introduction of the Bettor Sense solution at BETesporte. He highlighted the importance of data and technology in meeting industry standards, and Sportradar expects many similar partnerships to follow, aimed at user protection and strengthening compliance.
The deployment of Bettor Sense by BETesporte reflects an industry-wide shift towards using data and AI-driven technology as core tools for consumer protection and responsible gambling. This is particularly important in Brazilโs newly regulated online sports betting environment since January 2025. By using Bettor Sense, BETesporte is positioned to meet rising regulatory expectations and support sustainable, ethical betting operations tailored to user safety.
In conclusion, the partnership between Sportradar and BETesporte marks an important milestone for Sportradar's mission to create secure and sustainable sports betting and iGaming industries. It further highlights the growing emphasis on responsible gambling in these industries, setting a positive example for other operators to follow.
[1] Sportradar Press Release, "Sportradar and BETesporte Announce Partnership to Enhance Responsible Gambling in Brazil," [date], [link] [2] BETesporte Press Release, "BETesporte Integrates Sportradar's Bettor Sense and Integrity Exchange," [date], [link] [3] Sportradar Group AG Website, "Bettor Sense," [date], [link] [4] BETesporte Website, "Responsible Gambling," [date], [link]
- Sportradar's Bettor Sense, a cutting-edge AI-powered tool for responsible gambling, has been integrated by BETesporte, marking a significant step towards enhancing user protection and promoting responsible gaming.
- The cooperation between Sportradar and BETesporte signifies an industry-wide trend, embracing data and cloud-computing technology to bolster responsible sports betting and iGaming practices.
- With the implementation of Bettor Sense, BETesporte aims to tackle gambling risks and safeguard consumers, helping the company meet regulatory expectations in Brazil's online sports betting environment, slated for regulation in January 2025.
- By integrating Bettor Sense, BETesporte aligns itself with responsible-gaming principles and strengthens its commitment to providing a casino-and-gambling experience that prioritizes user safety and ethical betting operations.
