Sportsbook giant, BetMGM, partners with the Las Vegas Aces to venture into the Women's National Basketball Association (WNBA), marking their entry into the league.

BetMGM, a leading sports betting and iGaming operator, has announced a multiyear collaboration with the Las Vegas Aces, focusing on the promotion of women's sports, particularly the WNBA. This partnership will see BetMGM become an authorized gaming partner of the WNBA, extending through 2027 [1][3].

Sponsorship and Marketing

As part of this partnership, BetMGM actively champions women's sports through its association with the Las Vegas Aces and other WNBA initiatives. This includes marketing campaigns and exclusive experiences, such as special events hosted at BetMGM venues and online platforms [1][3].

Exclusive Fan Experiences

BetMGM and Marriott Bonvoy have collaborated to create unique fan events. For instance, a Las Vegas fantasy football draft weekend, including an exclusive draft party at the BetMGM Sportsbook in the ARIA Resort & Casino, showcases the immersive fan engagement that BetMGM promotes alongside its sports partnerships [1].

Charitable Initiatives and Community Building

While specific charitable programs tied directly to the Las Vegas Aces are not detailed in the available information, BetMGM’s broader brand ambassador campaigns—including partnerships with sports legends—feature commitments to responsible gambling initiatives and community connection, which likely extend to its partnerships with the Aces and women's sports [3].

Fargas, a representative from The Just One Project, has highlighted the importance of BetMGM's support for the initiative. For every steal made by the Aces at Michelob ULTRA Arena, BetMGM will donate $50 to The Just One Project to provide meals to families facing food insecurity [2].

Additional Perks for BetMGM Players

BetMGM players will receive exclusive perks such as courtside access to pre-game shootarounds and premium VIP seating. Additionally, VIP members will be offered WNBA tickets and experiences [4].

Advertising and Digital Content

The partnership includes advertising placements during nationally televised WNBA games, as well as rights to co-branded digital content and features on wnba.com/WNBABet [5].

Prominent signage at Michelob ULTRA Arena, located in Mandalay Bay Resort and Casino, will also be part of the partnership [6].

Expansion into Missouri and Beyond

BetMGM has also announced its entry into Missouri through a deal with Century Casinos, a Colorado-based casino entertainment company. MGM Resorts, in partnership with BetMGM, looks forward to hosting gameday events at Mandalay Bay and other properties, offering opportunities for both local and visiting fans to engage with their favourite basketball teams [7].

The Launch of a WNBA-Themed Online Slot Game

BetMGM plans to launch the first-ever WNBA-themed online slot game, available exclusively on its platform in jurisdictions where iGaming is permitted [8].

Lance Evans, Senior Vice President of Sports and Sponsorships at MGM Resorts International, has noted the significant role the Las Vegas Aces have played in establishing Las Vegas as a premier global sports and entertainment destination [9]. Adam Greenblatt, CEO of BetMGM, has expressed excitement about partnering with the WNBA and the Las Vegas Aces [10].

BetMGM, through its partnership with the Las Vegas Aces and the WNBA, promotes women's sports, including basketball, through marketing campaigns and exclusive experiences.
As part of their collaboration, BetMGM and Marriott Bonvoy have created unique fan events, such as an exclusive draft party at the BetMGM Sportsbook in the ARIA Resort & Casino, showcasing immersive fan engagement.
The partnership between BetMGM and the Las Vegas Aces extends beyond sports betting, with commitments to responsible gambling initiatives and community connection, as well as charitable programs like donations to The Just One Project for every steal made by the Aces.
In addition to sports betting and casino games, BetMGM players can enjoy exclusive perks such as courtside access, premium VIP seating, and WNBA tickets and experiences.

Sportsbook giant, BetMGM, partners with the Las Vegas Aces to venture into the Women's National Basketball Association (WNBA), marking their entry into the league.