Spotlight on Frozen Atmosphere Fashion: Automobiles, trends, and style showcased on the world's chilly skating rink

In the heart of the Austrian Alps, Polestar has built a world-class event venue, preparing for an exciting winter race. The FAT International Ice Race will see a Polestar 4 competing against a former rally champion, Hannu Mikkola.

The venue, nestled amidst the snow-capped peaks, will also host the unveiling of the Arctic Circle collection, a showcase of Polestar's most distinctive vehicles. These cars, adorned with a unique white and yellow livery, are fitted with special ice-capable racing wheels, ready to conquer the frozen terrain.

One of the greatest Swedish racing drivers of all time, Thed Björk, has been driving Polestar cars since before they were called Polestar. He will be racing the Polestar 4 at the FAT International Ice Race. Swimming superstar Sarah Sjöström recently experienced the thrill of a hot lap with Thed Björk in one of the Arctic Circle collection cars.

Polestar's electric workshop is not just about presenting vehicles; it's about staging movement. Dan Persson, Strategic Creative Director at Polestar, emphasises this, stating that the electric workshop is about creating experiences that move people.

The true capabilities of the Polestar 3 were tested in extreme cold conditions and daylight scarcity in Jokkmokk, Sweden. A handful of journalists tested the Polestar 3 on a specially designed track, putting its capabilities to the test on a meter-thick frozen lake for two weeks.

In addition to the Polestar 3 and 4, a jacked-up Polestar 5, the most powerful vehicle from Polestar yet, will also be showcased at the venue.

The Arctic Circle collection will offer an unprecedented Polestar experience, promising an adrenaline-pumping race and a chance to witness Polestar's electric vehicles in action amidst the breathtaking Austrian Alps in February.