Starbucks reportedly experienced unprecedented sales boost from the Pumpkin Spice Latte offering
Starbucks Experiences Record-Breaking Sales with Early Fall Menu Release and Green Apron Service Model
Starbucks has announced record-breaking sales following the release of its fall menu, which featured a Pumpkin Spice Whiskey-Barrel-Aged Manhattan, Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and other pumpkin spice-flavored drinks at its higher-end Reserve locations. The fall menu was rolled out last week, four days earlier than the date of the rollout a year ago.
The strong sales performance was particularly notable on Tuesday, which Starbucks' CEO Brian Niccol declared as the chain's strongest Tuesday sales day ever. In addition, Starbucks' stock rose nearly 2% on Tuesday.
The success of the fall menu can be attributed in part to the implementation of the "Green Apron" service model, which was rolled out in August to prepare for the PSL launch. This service model aims to improve speed of service and throughput at Starbucks' shops by adding labor and giving store managers a say in how to use those workers, a practice known as "partners."
Starbucks has been struggling with weak sales for a year and a half, but the company has taken steps to address this issue. Over the past year, the company has reorganized its management team, cutting corporate staff and shifting focus to in-store service.
Canadian Starbucks stores also had an incredibly strong week, contributing to the record-breaking sales. The company experienced record-breaking sales throughout the week following the fall menu release.
CEO Brian Niccol communicated these details in a system message on Tuesday, also announcing that the introduction of Starbucks' fall menu, including the Pumpkin Spice Latte, drove the record sales on Tuesday. The annual rollout of Starbucks' fall menu is traditionally beneficial for the chain's fall sales.
The search results do not specify who introduced the Green Apron Service model at Starbucks, but it has proven to be an effective tool in improving the speed and efficiency of service at Starbucks' shops. Store managers are making effective use of the additional hours provided by the Green Apron service model, ensuring that customers receive their orders quickly and efficiently.
Overall, Starbucks' early fall menu release and the implementation of the Green Apron service model have contributed to a successful start to the fall season for the coffee chain.
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