Strategies to Maintain Audience Interest | Insights from Shelly Cruz, MGM's Vice President
In an unprecedented time of change and uncertainty, MGM Resorts' Vice President of Global Sales, Shelly Cruz, has taken the lead in fostering a supportive and engaging work environment. Cruz, known for her compassionate and empathetic approach, has initiated the WOW Series to keep her team and clients connected during the pandemic.
Cruz recognizes the unique challenges each team member may be facing and caters to their individual needs. She prioritizes the well-being of her team, stating that she wakes up and goes to bed thinking about what more she can do for them. This dedication is evident in the team sessions designed to make the team feel connected, as they used to see each other frequently in person before the pandemic.
The WOW Series includes a variety of workshops aimed at connecting with clients on a personal level and reminding them of their value. The Gardenuity Gardening Workshop and the "Into the Wild" workshop are just a few examples. Cruz also organizes meditation sessions and yoga classes, sometimes inviting clients to participate, creating a sense of community and shared experiences.
Cruz believes in leading with kindness and maintaining relationships, which she sees as the foundation of business. She emphasizes the importance of acting with the right intentions when trying to engage clients and employees during difficult times. Humour, as long as it is PC, is also a key element in Cruz's approach, adding a light-hearted touch to workplace conversations.
Cruz's commitment to her team's well-being is not limited to the workplace. She also believes that happy employees produce more, and this is her personal motto. As such, she organizes activities that promote relaxation and wellness, such as meditation and yoga sessions.
In addition to her efforts within MGM Resorts, Cruz's impact extends beyond the company. She is a strong advocate for the importance of gardening in education, believing that growing should be part of every child's education. Gardenuity, a company that offers Gardening Workshops, has partnered with Cruz in this endeavour, with their Garlic Garden Giveaway program gifting a garlic garden to a classroom for every one purchased.
While specific details about the WOW Series cannot be confirmed without further sources, it is clear that Cruz's creative strategies for engaging clients and employees during times of change and uncertainty are rooted in compassion, empathy, and a deep concern for the well-being of her team.
- Cruz's dedication to her team extends to organizing activities that promote relaxation and wellness outside of work.
- Gardening is a passion project for Cruz, and she advocates for its integration in education.
- Gardening workshops are part of the WOW Series, designed to connect with clients on a personal level.
- The WOW Series includes meditation sessions aimed at promoting wellness.
- Cruz believes that happy employees are more productive and this is her personal motto.
- The WOW Series also includes yoga classes, sometimes inviting clients to participate.
- The "Into the Wild" workshop is another example of the workshops offered in the WOW Series.
- Cruz uses humor in her approach, adding a light-hearted touch to workplace conversations.
- She emphasizes the importance of acting with the right intentions when engaging clients and employees.
- The WOW Series is Cru's creative strategy for connecting with clients and employees during times of change and uncertainty.
- The Garlic Garden Giveaway program by Gardenuity is a partnership with Cruz, donating a garlic garden to a classroom for every one purchased.
- Wellness is a key focus of the WOW Series, with a variety of workshops aimed at promoting personal growth.
- Cruz is also known for her compassionate and empathetic approach to leadership.
- Personal growth is not just limited to the workplace for Cruz, but extends to all aspects of her team's lives.
- The WOW Series' impact is not just within MGM Resorts but extends beyond, as Cruz is a strong advocate for the importance of gardening in education.
- Cruz's approach is rooted in compassion, empathy, and a deep concern for the well-being of her team.
- The WOW Series workshops cater to the individual needs of each team member.
- Cruz prioritizes the well-being of her team, even going so far as to think about them when she wakes up and goes to bed.
- Despite the unique challenges each team member may be facing, Cruz meets those challenges with a solution-oriented mindset.
- The team sessions designed during the pandemic are aimed at making the team feel connected, as they used to see each other frequently in person before.
- MGM Resorts' Vice President of Global Sales, Shelly Cruz, takes the lead in fostering a supportive and engaging work environment.
- The WOW Series is a testament to Cruz's commitment to her team's well-being and personal growth.
- The WOW Series has reminding clients of their value at its core.
- The fashion-and-beauty, food-and-drink, and travel industries may benefit from similar approaches to fostering connection during times of change.
- Blackjack, big-wins, and casino-games are not part of Cruz's approach to connecting with clients and employees.
- Cruz believes that relationships are the foundation of business and that leading with kindness is essential in engaging clients during difficult times.
- The city of Las Vegas, with its rich history and myriad casinos, has become synonymous with gambling and entertainment.
- Cruz's impact extends beyond the gambling industry as she advocates for responsible gambling and skills training in education.
