Tesla's flagship Cybertruck now comes with a pricier tag
Tesla has made a significant change to its Cybertruck lineup, introducing a new bundle called the "Luxe Package" for its top trim, the Cyberbeast. This package is not optional and is included with every Cyberbeast purchase, marking a change in the Cybertruck's pricing structure.
The Luxe Package comes with several attractive features. It includes Tesla's Full Self-Driving (FSD) package, a service that, despite Elon Musk's constant promises, is currently not all that useful. The package also offers four-year premium service, free, unlimited supercharging, and premium connectivity.
The Cyberbeast's price tag has risen as a result of the Luxe Package inclusion. The Cyberbeast now costs $114,990, a $15,000 increase compared to its previous pricing. It's important to note that the cheaper Cybertruck trims - the Cybertruck and the Cybertruck X - are still available without the Luxe Package, priced at $62,490 and $72,490 respectively.
While the free Supercharging included in the Luxe Package is a welcome addition, it may take a while before it pays off, considering the initial investment required for the Cyberbeast. The Luxe Package, however, is exclusive to the Cyberbeast and is not available for the cheaper Cybertruck trims.
In a move that seems aimed at simplifying production and maximizing profit margins despite low sales volume, Tesla has included the Luxe package automatically with the Cyberbeast. This decision has raised some eyebrows, as it removes the option for customers to choose the features they want a la carte.
In conclusion, Tesla's new Luxe Package offers a range of attractive features for the Cyberbeast, but at a significant price increase. Whether this change will prove to be a strategic move or a deterrent for potential buyers remains to be seen.
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