Tesla's fourth master plan remains vague, with the cybertruck-styled SUV piquing interest

Tesla, the leading electric vehicle (EV) manufacturer, has unveiled its fourth Master Plan, aiming to accelerate the world's transition to sustainable abundance. The plan, published on X in early hours of Tuesday, September 1, 2025, marks a new chapter in Tesla's mission to revolutionise the automotive industry.

The fourth Master Plan, however, does not include specific numbers, goals, or data, unlike its predecessors. Instead, it emphasises the importance of sustainable abundance, a concept that encompasses the production of clean energy, efficient transportation, and a more environmentally friendly world.

One of the intriguing aspects of the new Master Plan is the possibility of new EV models. Tesla has hinted at expanding its electric lineup beyond the Cybertruck, and the announced Cyber-SUV could be one of them. If produced, the Cyber-SUV could complement or replace the Model X as a spacious electric vehicle, offering optional three rows of seats for up to six people, little more than the recently introduced Tesla Model Y L.

The video accompanying the fourth Master Plan also features miniature models of other electric vehicles, including one that resembles the Cybertruck. The Cybercab model shown in the video, however, has a closed body, unlike the Cybertruck's open design.

Interestingly, the Cyber-SUV has not been officially mentioned yet, but its potential introduction suggests Tesla's commitment to diversifying its EV portfolio. The company's aim to sell 20 million electric cars annually by 2030, as stated in the 2023 impact report, is not directly linked to the new Master Plan.

The Cybertruck, a previous electric vehicle model by Tesla, has been selling worse than expected, contributing to Tesla's sales decline in 2024 and the expected negative year in 2025. Despite this setback, Tesla remains optimistic about its future in the EV market.

The first Tesla Master Plan was published by Elon Musk in 2006, and since then, Tesla has introduced several groundbreaking models, including the Roadster in 2008, the Model S and Model X in 2012, and the Model 3 and Model Y in 2017.

The second Master Plan, released in 2016, introduced autonomous driving as an additional goal. Elon Musk also mentioned robots as a separate product at an AI day in August 2021. The third Master Plan, presented in March 2023, focused on sustainable energy for the whole world.

The fourth Master Plan's focus on sustainable abundance is a testament to Tesla's ongoing commitment to a greener future. While the specifics of the new Master Plan are yet to be revealed, the potential introduction of the Cyber-SUV and other new EV models indicates an exciting future for Tesla and the EV industry as a whole.