TikTok influencers attended a disappointing bash hosted by Cracker Barrel in New York City - check it out!
Cracker Barrel, the popular Southern-style restaurant chain, caused a stir on TikTok with its recent pop-up event in New York City's Meatpacking District. The event, which took place on Thursday, featured a new aesthetic that was met with mixed reactions from TikTok users.
The event was attended by various TikTok influencers, who were served food and expected to say it was amazing. However, some influencers, such as Megan Keaveny, gave the event a rating of 4 out of 10. Keaveny criticised the event as being sterile and lacking warmth, a sentiment shared by other TikTok users.
One user wrote that the new aesthetic of the event was so bleak that the spirits of their memaws & pepaws (grandparents) were nowhere to be seen. Another user found the event unusual, given their previous experiences at Cracker Barrel. Some TikTok users criticised the event for not reflecting the traditional spirit of Cracker Barrel.
Country crooner Jordan Davis performed at the event, but the highlight for many was the line dancing. TikTok analysts commented on the event, with some concluding that it did not undo the damage caused by the new sign design and rebranding efforts.
TikTok users outside of the influencers hired by Cracker Barrel reacted with a mix of backlash, criticism, and controversy over the rebranding efforts. Adweek commented on a video of the event, expressing that it was something. TikTok users from different cities, including New York City and Atlanta, commented on the event.
An observer on TikTok commented that they had never had this experience at Cracker Barrel before. TikTok users also questioned the decision-making of the women running Cracker Barrel. Some users even went as far as to say that the event was a marketing strategy involving TikTokers saying the food was the best they've ever eaten, leading to viral videos and positive feedback.
In conclusion, Cracker Barrel's pop-up event in New York City's Meatpacking District was met with mixed reactions from TikTok users. While some enjoyed the line dancing and the performance by Jordan Davis, others criticised the event for its new aesthetic and for not reflecting the traditional spirit of Cracker Barrel. The event has certainly sparked conversation and debate among TikTok users, and it will be interesting to see how Cracker Barrel responds to the feedback.
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