Top-tier Watch of 2025: The Dennison ALD Dual Time, a stellar find priced at an astonishing £672

In the heart of Switzerland, the watch industry gathered for the highly anticipated Geneva Watch Days. Amidst the loose, easy, and fun atmosphere, the Dennison ALD Dual Time watch became the centre of attention.

This British watch brand, revived in 2025 by Oliver Dennison, has made a significant impact in the industry. Dennison, who was instrumental in the development of the controversial and successful Dennison ALD Dual Time, has once again proven his design and building prowess.

Maxime Couturier, co-founder and creative director of Heist Out, praised Dennison's ability to design and build strong brand collections. Toby Sutton, co-founder of Dennison, who has revived a previously great 19th-century British name in watchmaking, also expressed his admiration for the Dual Time watch. Sutton considers it to be one of Dennison's favourites and a statement watch of its time.

The Dennison Dual Time watch is inspired by the retro '70s style, featuring two separate hour and minute indicators on television-screen style dials. Priced at £672, it is a significant model in the brand's collection.

The event also saw the release of two independent brands' watches, showcasing the diversity of the watch industry. Alongside Dennison, Laurent Ferrier's Classic Tourbillon Teal - Série Atelier VII was also being discussed.

The iconic Jet d'eau was operational during the event, adding to the picturesque backdrop of Geneva, Switzerland. The weather during the event was sunny, making for a perfect day to celebrate the world of watches.

Rumours swirled at the event, adding an extra layer of excitement to the proceedings. Dennison, with its revived legacy and innovative designs, certainly lived up to the anticipation. The Dennison ALD Dual Time watch, with its unique design and affordable price, is poised to make a mark in the watch industry.