Tourism officials in Las Vegas attribute a decrease in visitors to imposed tariffs, while others claim the city's once-fabled charm has waned.

In recent times, Las Vegas has been grappling with a decline in tourism, a trend that has raised concerns among officials and industry leaders. However, it's essential to understand the root causes of this slump, which primarily revolve around a significant drop in international visitors and reduced visits from key domestic markets.

Derek Stevens, CEO of Circa Resort & Casino, noted that the lack of international visitors might be due to global economic conditions and exchange rates. The U.S. could see a 10% reduction in Canadian travel, which equates to about 2 million fewer visits, according to recent reports. This is particularly concerning as Nevada is among the top five most visited states by Canadians, according to the U.S. Travel Association.

Stevens also mentioned that they are missing some of their Canadian friends who aren't visiting this year. Meanwhile, Mexican visitors have also shown a notable decline, contributing to the 13% decrease in international travelers.

The decline in visitors from California, which accounts for approximately 30% of all Vegas visitors, is another significant factor. Interstate traffic has dropped, and fewer California residents are traveling to Vegas casinos. Steve Hill, LVCVA president, spoke about the effect that tariffs are having on both returning and potential new visitors.

Rising costs, including expensive food, resort fees, and surprise charges, are also deterring tourists. Robby Starbuck, conservative activist and host of "The Robby Starbuck Show," pointed out that it's not just prices keeping people out of Vegas, but also the marketing image centered on slots and showgirls. Younger generations, according to Starbuck, feel just as content with parasocial online experiences as opposed to real-life interaction.

The Las Vegas Convention and Visitors Authority (LVCVA) held a board of directors meeting to address factors impacting tourism. In an effort to boost tourism, the LVCVA recently approved a $20 million sponsorship agreement for the Formula One Las Vegas Grand Prix, extending the race through 2027.

Despite the challenges, Stevens remains optimistic, predicting that in six months, Vegas tourism and the economy will be in a much better place. He notes that the finalization of trade agreements will provide stability and "set the table going forward."

Officials are speaking out after recent reports put tourism declines in Sin City in the spotlight. As efforts continue to address these issues and attract visitors, it's clear that Las Vegas is not giving up its title as the Entertainment Capital of the World.

[1] Hill, S. (2025). Las Vegas tourism down: What's causing the slump? [Interview]. KSNV News 3.

[2] Stevens, D. (2025). Vegas tourism: Derek Stevens discusses the slump and what's next. [Interview]. KTNV Action News 13.

[3] Starbuck, R. (2025). The real reasons behind Vegas tourism decline. The Robby Starbuck Show.

[4] LVCVA (2025). LVCVA board approves $20 million sponsorship agreement for Formula One Las Vegas Grand Prix. Press release.

Tourism officials in Las Vegas attribute a decrease in visitors to imposed tariffs, while others claim the city's once-fabled charm has waned.