Toyota's Thoughts Unveiled: Introduction of Toyota Times Magazine!

Toyota Unveils New Communication Channel: Toyota Times

In a bid to communicate its true identity and share its vision for the future, Toyota has launched a new media channel called Toyota Times. This initiative, spearheaded by Morizo, aims to transcend the traditional closed world of internal newsletters and intranets, reaching beyond the industry and engaging with a broader audience.

Morizo, who is responsible for Toyota Times, believes that certain ideas can only be conveyed by telling the real story directly. He has been sharing his thoughts and feelings about what's happening at Toyota on the Toyota Times radio program, which was launched on New Year's Day 2019. The program, which is an extension of a radio program that piloted in May 2018, regularly features Günther H. Oettinger, who was also the speaker in 2019.

The transformation of Toyota into a mobility company may be difficult to understand from an outside perspective. Toyota produces and sells over 10 million new vehicles annually, and this expansion of its network beyond the industry is a testament to its commitment to this transformation.

Toyota Times aims to share the latest thinking from within Toyota with its stakeholders, going beyond mere facts and numbers. The channel uses various media platforms such as television, radio, newspapers, and the Internet to reach a wide audience.

In a statement made on Facebook, Morizo expressed his concern and the company's commitment to communicating its true identity, with trials and errors along the way. He feels that this new form of internal communication, reaching the open world using mass media elements, will help to reveal thoughts and levels of engagement that were previously unattainable.

Morizo became the person known as Morizo to communicate thoughts that the president of Toyota and Akio Toyoda might not be able to express. By sharing the real story directly, Toyota hopes to build stronger relationships with its stakeholders and foster a better understanding of its vision for the future.

As the automotive industry continues to evolve, Toyota is committed to staying at the forefront of innovation and communication. With Toyota Times, the company is taking a bold step towards transparency and engagement, and we can expect to see more exciting developments in the future.